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Effects of price advertisements on perceived quality and purchase intentions
16 references·2 citing·46 second hop
Effects of price advertisements on perceived quality and purchase intentions (1991)Effects of price advertisements on percei…The Moderating Effect of Prior Knowledge on Cue Utilization in Product Evaluations (1988)The Moderating Effect of Prio…The Effect of Plausible and Exaggerated Reference Prices on Consumer Perceptions and Price Search (1988)The Effect of Plausible and E…Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)Consumer Perceptions of Price…Effect of Product-Line Pricing Characteristics on Product Evaluations (1987)Effect of Product-Line Pricin…The Role of Price in Multi-Attribute Product Evaluations (1985)The Role of Price in Multi-At…the Effect of Brand and Price Information on Subjective Product Evaluations (1985)the Effect of Brand and Price…Do Higher Prices Signal Higher Quality? (1985)Do Higher Prices Signal Highe…The Effect of Numbers on the Route to Persuasion (1984)The Effect of Numbers on the …The Persuasive Effects of Source Credibility in Buy and Lease Situations (1982)The Persuasive Effects of Sou…Designing Research for Application (1981)Designing Research for Applic…Consumer Perceptions of Comparative Price Advertisements (1981)Consumer Perceptions of Compa…Highly Credible Sources: Persuasive Facilitators or Persuasive Liabilities? (1977)Highly Credible Sources: Pers…Intrinsic versus extrinsic cues as determinants of perceived product quality. (1974)Intrinsic versus extrinsic cu…A Conceptual Model for Communications Research (1957)A Conceptual Model for Commun…The Influence of Source Credibility on Communication Effectiveness (1951)The Influence of Source Credi…Some Consequences of the Habit of Judging Quality by Price (1944)Some Consequences of the Habi…Forty-five years of celebrity credibility and endorsement literature: Review and learnings (2021)Forty-five years of celebrity…Does product display quantity increase purchase intention? The mediation of diminished pain of payment (2021)Does product display quantity…Advertising as Information (1974)Meaningful Brands from Meaningless Differentiation: The Dependence on Irrelevant Attributes (1994)Silver Signals: Twenty-Five Years of Screening and Signaling (2001)The evolution and future of national customer satisfaction index models (2001)Statistical principles in experimental design. 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(1971)Conceptual model of the quality perception process (1990)The Effect of Brand Class, Brand Awareness, and Price on Customer Value and Behavioral Intentions (2000)Information and Consumer Behavior (1970)The nature of human values (1973)A Conceptual Model of Service Quality and Its Implications for Future Research (1985)The Effect of a Market Orientation on Business Profitability (1990)Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Consumer Acceptance and Use of Information Technology: Extending the Unified Theory of Acceptance and Use of Technology1 (2012)Coefficient Alpha and the Internal Structure of Tests (1951)Self-Perception Theory (1972)Prior knowledge, credibility and information search (2004)Credibility: A multidisciplinary framework (2007)Helpfulness of Online Product Reviews as Seen by Consumers: Source and Content Features (2013)The Theory of Buyer Behavior (1971)An Information Processing Theory of Consumer Choice (1979)The Effects of Product Class Knowledge on Information Search Behavior (1985)Reconceptualizing the Determinants of Risk Behavior (1992)Understanding Service Convenience (2002)Customer repurchase intention (2003)The Elaboration Likelihood Model of Persuasion (1986)The Persuasiveness of Source Credibility: A Critical Review of Five Decades' Evidence (2004)Influencer Marketing: How Message Value and Credibility Affect Consumer Trust of Branded Content on Social Media (2018)Value dimensions, perceived value, satisfaction and loyalty: an investigation of university students’ travel behaviour (2005)Value-based Adoption of Mobile Internet: An empirical investigation (2005)The concept of perceived value: a systematic review of the research (2007)
this work references cited by second hop

References

  • 1988Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence18,274 cited
  • 1951The Influence of Source Credibility on Communication Effectiveness3,538 cited
  • 1981Designing Research for Application1,805 cited
  • 1988The Moderating Effect of Prior Knowledge on Cue Utilization in Product Evaluations1,225 cited
  • 1985the Effect of Brand and Price Information on Subjective Product Evaluations596 cited
  • 1988The Effect of Plausible and Exaggerated Reference Prices on Consumer Perceptions and Price Search489 cited
  • 1985Do Higher Prices Signal Higher Quality?483 cited
  • 1985The Role of Price in Multi-Attribute Product Evaluations412 cited
  • 1974Intrinsic versus extrinsic cues as determinants of perceived product quality.385 cited
  • 1977Highly Credible Sources: Persuasive Facilitators or Persuasive Liabilities?378 cited
  • 1944Some Consequences of the Habit of Judging Quality by Price353 cited
  • 1981Consumer Perceptions of Comparative Price Advertisements341 cited
  • 1982The Persuasive Effects of Source Credibility in Buy and Lease Situations302 cited
  • 1957A Conceptual Model for Communications Research194 cited
  • 1984The Effect of Numbers on the Route to Persuasion

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181 cited
  • 1987Effect of Product-Line Pricing Characteristics on Product Evaluations146 cited
  • Cited by

    • 2021Forty-five years of celebrity credibility and endorsement literature: Review and learnings165 cited
    • 2021Does product display quantity increase purchase intention? The mediation of diminished pain of payment14 cited