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Anthropology and the brand
0 references·2 citing·6 second hop
Anthropology and the brand (2004)Anthropology and the brandTwenty-one years of the Journal of Brand Management: A commemorative review (2014)Twenty-one years of the Journ…Conscientious Brands Editorial (2011)Conscientious Brands EditorialLuxury brand marketing – The experience is everything! (2009)The specificity of luxury management: Turning marketing upside down (2009)Toward a theory of brand co-creation with implications for brand governance (2010)Stakeholder Influence Strategies (1999)Managing for stakeholders: survival, reputation, and success (2008)Strategic management a stakeholder approach (2010)
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  • 2011Conscientious Brands Editorial19 cited
  • 2014Twenty-one years of the Journal of Brand Management: A commemorative review9 cited

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