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Integrating OWA and data mining for analyzing customers churn in E-commerce
16 references·2 citing·42 second hop
Integrating OWA and data mining for analyzing customers churn in E-commerce (2015)Integrating OWA and data mining for analy…Cluster analysis using data mining approach to develop CRM methodology to assess the customer loyalty (2009)Cluster analysis using data m…Modeling churn using customer lifetime value (2008)Modeling churn using customer…Knowledge discovery on RFM model using Bernoulli sequence (2008)Knowledge discovery on RFM mo…Probability density functions based weights for ordered weighted averaging (OWA) operators: An example of water quality indices (2006)Probability density functions…CRM at a pay-TV company: Using analytical models to reduce customer attrition by targeted marketing for subscription services (2006)CRM at a pay-TV company: Usin…Customer relationship management research (1992‐2002) (2005)Customer relationship managem…A minimax disparity approach for obtaining OWA operator weights (2004)A minimax disparity approach …On obtaining minimal variability OWA operator weights (2003)On obtaining minimal variabil…Implementation Team Responsiveness and User Evaluation of Customer Relationship Management: A Quasi-Experimental Design Study of Social Exchange Theory (2002)Implementation Team Responsiv…Antecedents of B2C Channel Satisfaction and Preference: Validating e-Commerce Metrics (2002)Antecedents of B2C Channel Sa…Adopting customer relationship management technology (2002)Adopting customer relationshi…Customer Relationship Management: An Analysis Framework and Implementation Strategies (2001)Customer Relationship Managem…Quantifier guided aggregation using OWA operators (1998)Quantifier guided aggregation…Quantifier guided aggregation using OWA operators (1996)Quantifier guided aggregation…Strategic database marketing (1994)Strategic database marketingOn ordered weighted averaging aggregation operators in multicriteria decisionmaking (1988)On ordered weighted averaging…Transactional data-based customer segmentation applying CRISP-DM methodology: A systematic review (2023)Transactional data-based cust…Design of an Intelligent Customer Identification Model in e- Commerce Logistics Industry (2019)Design of an Intelligent Cust…Marketing, Business Processes, and Shareholder Value: An Organizationally Embedded View of Marketing Activities and the Discipline of Marketing (1999)A Framework for Customer Relationship Management (2001)An empirical analysis of the antecedents of electronic commerce service continuance (2001)Analyzing the impact of knowledge management on CRM success: The mediating effects of organizational factors (2011)Corporate sustainability performance and firm performance research (2013)Social media influencer marketing: foundations, trends, and ways forward (2023)The Social Psychology of Groups (1959)Developing Buyer-Seller Relationships (1987)Organizational Learning and Communities-of-Practice: Toward a Unified View of Working, Learning, and Innovation (1991)An evaluation of divergent perspectives on customer relationship management: Towards a common understanding of an emerging phenomenon (2004)Proposing the online community self-disclosure model: The case of working professionals in France and the U.K. who use online communities (2010)Privacy Concerns Versus Desire for Interpersonal Awareness in Driving the Use of Self-Disclosure Technologies: The Case of Instant Messaging in Two Cultures (2011)On the Evaluation of Structural Equation Models (1988)Perceived Usefulness, Perceived Ease of Use, and User Acceptance of Information Technology (1989)The theory of planned behavior (1991)Validation Guidelines for IS Positivist Research (2004)Understanding e-learning continuance intention: An extension of the Technology Acceptance Model (2006)Understanding consumer acceptance of mobile payment services: An empirical analysis (2009)Multiobjective Decision Making: Theory and Methodology (1983)Induced ordered weighted averaging operators (1999)Compatible weighting method with rank order centroid: Maximum entropy ordered weighted averaging approach (2011)Ordered Weighted Averaging Operators 1988-2014: A Citation-Based Literature Survey (2014)Counting Your Customers: Who-Are They and What Will They Do Next? (1987)Optimal Selection for Direct Mail (1995)An LTV model and customer segmentation based on customer value: a case study on the wireless telecommunication industry (2003)A review of the application of RFM model (2010)Comparison of supervised machine learning techniques for customer churn prediction based on analysis of customer behavior (2017)LRFMP model for customer segmentation in the grocery retail industry: a case study (2017)Privacy Concerns and Consumer Willingness to Provide Personal Information (2000)Integrating AHP and data mining for product recommendation based on customer lifetime value (2004)Customer Knowledge Management Competence: Towards a Theoretical Framework (2005)Gaining customer knowledge through analytical CRM (2005)Methodology for customer relationship management (2005)A 2-tuple fuzzy linguistic representation model for computing with words (2000)Intuitionistic Fuzzy Aggregation Operators (2007)Pythagorean Membership Grades in Multicriteria Decision Making (2013)A fusion approach for managing multi-granularity linguistic term sets in decision making (2000)An overview of operators for aggregating information (2003)An overview of methods for determining OWA weights (2005)A linguistic modeling of consensus in group decision making based on OWA operators (1997)Induced uncertain linguistic OWA operators applied to group decision making (2004)The OWA-based consensus operator under linguistic representation models using position indexes (2009)
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References

  • 1988On ordered weighted averaging aggregation operators in multicriteria decisionmaking7,301 cited
  • 2002Antecedents of B2C Channel Satisfaction and Preference: Validating e-Commerce Metrics1,205 cited
  • 1998Quantifier guided aggregation using OWA operators1,124 cited
  • 1996Quantifier guided aggregation using OWA operators546 cited
  • 2005Customer relationship management research (1992‐2002)387 cited
  • 1994Strategic database marketing364 cited
  • 2002Adopting customer relationship management technology337 cited
  • 2008Knowledge discovery on RFM model using Bernoulli sequence331 cited
  • 2002Implementation Team Responsiveness and User Evaluation of Customer Relationship Management: A Quasi-Experimental Design Study of Social Exchange Theory315 cited
  • 2003On obtaining minimal variability OWA operator weights281 cited
  • 2006CRM at a pay-TV company: Using analytical models to reduce customer attrition by targeted marketing for subscription services241 cited
  • 2001Customer Relationship Management: An Analysis Framework and Implementation Strategies238 cited
  • 2009Cluster analysis using data mining approach to develop CRM methodology to assess the customer loyalty227 cited
  • 2004A minimax disparity approach for obtaining OWA operator weights226 cited

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  • 2008Modeling churn using customer lifetime value187 cited
  • 2006Probability density functions based weights for ordered weighted averaging (OWA) operators: An example of water quality indices121 cited
  • Cited by

    • 2023Transactional data-based customer segmentation applying CRISP-DM methodology: A systematic review15 cited
    • 2019Design of an Intelligent Customer Identification Model in e- Commerce Logistics Industry10 cited