The Importance of Boundary-Spanners in Global Supply Chains and Logistics Management in the 21st Century

Abstract

The important and required evolution of the logistics boundary-spanner due to changes in the marketplace (i.e., automation and a hypercompetitive global marketplace forging strategic alliances and lean logistical value chains) has often been overlooked by many firms and consequently, these firms have lost a competitive venue. A Market Orientation approach is used in discussing the importance of strategic alliances and the maintenance of these relationships along the supply chain. The paper explores the need for firms to recognize that logistic boundary-spanners must be relationship-focused to acquire market/firm-specific knowledge from the strategic alliance partners; a far cry from the traditional role. IOIS/Internet migration in relation to lean logistics and boundary-spanners is analyzed.

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