Articlehybrid2013

REVISITING KUBLER-ROSS’S FIVE STAGES OF GRIEF: SOME COMMENTS ON THE IPHONE 5

11 citations0/0 files storedJournal of Social Sciences

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Consumer Behavior in Brand Consumption and Identification Digital Marketing and Social Media Grief, Bereavement, and Mental Health

Abstract

Following the recent launch of Apple's fifth generation of the iPhone product line, this study specifically looks at the feedback from consumers who experience grief as a result of a let-down in anticipation.This study randomly extracts some useful consumer comments from online forums, reviews and Tumblr illustrations.From these findings, this study provides some comments on its possible implications for market leaders of establish brand names.

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1999Handbook of attachment: theory, research, and clinical applications 2009Handbook of attachment: theory, research, and clinical applications 1991How to go on living when someone you love dies

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