References

• 1996Marketing in Hypermedia Computer-Mediated Environments: Conceptual Foundations5,628 cited
• 1987Dimensions of Consumer Expertise4,373 cited
• 1993The Adaptive Decision Maker3,507 cited
• 1994The Adaptive Decision Maker3,310 cited
• 1990Conjoint Analysis in Marketing: New Developments with Implications for Research and Practice2,692 cited
• 1997Reducing Buyer Search Costs: Implications for Electronic Marketplaces2,255 cited
• 1979An Information Processing Theory of Consumer Choice2,245 cited
• 1997Interactive Home Shopping: Consumer, Retailer, and Manufacturer Incentives to Participate in Electronic Marketplaces2,234 cited
• 1989Consumer Perceptions of Interpersonal Equity and Satisfaction in Transactions: A Field Survey Approach2,084 cited
• 1988Contingent weighting in judgment and choice.1,585 cited
• 1987External Search Effort: An Investigation Across Several Product Categories1,302 cited
• 1995The experience of regret: What, when, and why.1,097 cited
• 1990An Evaluation Cost Model of Consideration Sets1,026 cited
• 2000Consumer choice behavior in online and traditional supermarkets: The effects of brand name, price, and other search attributes968 cited
• 1996The Internet and International Marketing