A history for consumption ethics

Abstract

The histories we give to production and consumption affect our present and future business understandings. We question recent works that have ascribed a relatively short history to consumption ethics. Drawing on writers, across a number of academic disciplines, we conclude evidence exists to make the case against understanding consumption ethics as new to the twenty-first century. We argue that acknowledging a long history for consumption ethics challenges contemporary economic stereotypes of consumers as self-interested maximisers. It also modifies our understanding of the relationship between corporate and consumer social responsibility.

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