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Setting Promotional Goals: A Communications′ Relationship Model
6 references·0 citing·21 second hop
Setting Promotional Goals: A Communications′ Relationship Model (1994)Setting Promotional Goals: A Communicatio…Enhancing and Measuring Consumers' Motivation, Opportunity, and Ability to Process Brand Information from Ads (1991)Enhancing and Measuring Consu…Mbti Manual: A Guide to the Development and Use of the Myers-briggs Type Indicator (1985)Mbti Manual: A Guide to the D…Attitudes and Persuasion: Classic and Contemporary Approaches (1981)Attitudes and Persuasion: Cla…Theories of Human Communication (1978)Theories of Human Communicati…Pragmatics of Human Communication (1975)Pragmatics of Human Communica…Defining Advertising Goals for Measured Advertising Results (1964)Defining Advertising Goals fo…Conflict, arousal, and curiosity. (1960)The Experiential Aspects of Consumption: Consumer Fantasies, Feelings, and Fun (1982)Measuring the Involvement Construct (1985)Social Capital: Prospects for a New Concept (2002)The Effect of On-Line Consumer Reviews on Consumer Purchasing Intention: The Moderating Role of Involvement (2007)Maximizing Business Returns to Corporate Social Responsibility (CSR): The Role of CSR Communication (2010)The Infant's Response to Entrapment between Contradictory Messages in Face-to-Face Interaction (1978)Qualitative content analysis in nursing research: concepts, procedures and measures to achieve trustworthiness (2003)In search of the essence of a good teacher: towards a more holistic approach in teacher education (2004)Communication Theory as a Field (1999)Defining Strategic Communication (2007)Social Media: Defining, Developing, and Divining (2015)An Introduction to the Five‐Factor Model and Its Applications (1992)The Big Five Trait taxonomy: History, measurement, and theoretical perspectives. (1999)The rank-order consistency of personality traits from childhood to old age: A quantitative review of longitudinal studies. (2000)The Elaboration Likelihood Model of Persuasion (1986)Implicit social cognition: Attitudes, self-esteem, and stereotypes. (1995)The role of transportation in the persuasiveness of public narratives. (2000)Information Processing from Advertisements: Toward an Integrative Framework (1989)How Advertising Works: What Do We Really Know? (1999)Research Methods in Business Studies (2020)
this work references cited by second hop

References

  • 1981Attitudes and Persuasion: Classic and Contemporary Approaches3,368 cited
  • 1978Theories of Human Communication3,039 cited
  • 1975Pragmatics of Human Communication2,883 cited
  • 1985Mbti Manual: A Guide to the Development and Use of the Myers-briggs Type Indicator2,785 cited
  • 1991Enhancing and Measuring Consumers' Motivation, Opportunity, and Ability to Process Brand Information from Ads1,288 cited
  • 1964Defining Advertising Goals for Measured Advertising Results297 cited

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