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From impactful research to sustainable innovations for subsistence marketplaces · Study

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ArticleFrom impactful research to sustainable innovations for subsistence marketplaces

Cheryl C. Nakata2012

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Articlegreen2012

From impactful research to sustainable innovations for subsistence marketplaces

Cheryl C. Nakata · Madhubalan Viswanathan

31 citations·0/0 files stored·Journal of Business Research

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Innovation and Socioeconomic Development Business Strategies and Innovation ICT in Developing Communities

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References

2007Product and Market Development for Subsistence Marketplaces: Consumption and Entrepreneurship beyond Literacy and Resource Barriers 2009Understanding subsistence marketplaces: Toward sustainable consumption and commerce for a better world

Cited by

2019Do stakeholder capabilities promote sustainable business innovation in small and medium-sized enterprises? Evidence from Italy 2019Community capacity-building for sustainable development 2016Message framing and individual traits in adopting innovative, sustainable products (ISPs): Evidence from biofuel adoption 2014From Subsistence Marketplaces Up, from General Macromarketing Theories Down 2014Roots, reasons, and resources: Situated optimism and firm growth in subsistence economies 2023Sustainable Marketing Management: Using Bibliographic Coupling to Review the State-Of-The-Art and Identify Future Research Prospects 2019Managing informal service organizations at the base of the pyramid (BoP)2014Innovation and entrepreneurial dynamics in the Base of the Pyramid

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2017Market driving at Bottom of the Pyramid (BoP): An analysis of social enterprises from the healthcare sectorarticle · 2 shared references 2012Defining success in subsistence businessesarticle · 2 shared references 2014Poverty and Intersectionalityarticle · 2 shared references 2019An Empirical Comparison of Consumer Innovation Adoption Models: Implications for Subsistence Marketplacesarticle · 2 shared references 2013What are bottom of the pyramid markets and why do they matter?article · 2 shared references 2014Strategic orientation in handicraft subsistence businesses in Oaxaca, Mexicoarticle · 2 shared references

Details

Year2012

Typearticle

Published2012-02-24

VenueJournal of Business Research

ISSN-L0148-2963

Languageen

Citations31

Files0 public / 0

ShelfInnovation and Socioeconomic Development

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doi10.1016/j.jbusres.2012.02.005

openalex_workW2080512751

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