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From impactful research to sustainable innovations for subsistence marketplaces

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References

2007Product and Market Development for Subsistence Marketplaces: Consumption and Entrepreneurship beyond Literacy and Resource Barriers152 cited
2009Understanding subsistence marketplaces: Toward sustainable consumption and commerce for a better world115 cited

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2023Sustainable Marketing Management: Using Bibliographic Coupling to Review the State-Of-The-Art and Identify Future Research Prospects22 cited
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2021A CONFIGURATIONAL PERSPECTIVE ON BoP INNOVATION CAPABILITY6 cited
2018Desenvolvimento de um Framework de Adoção da Inovação no Mercado de Baixa Renda5 cited
2018An Empirical Comparison of Consumer Innovation Adoption Models: Implications for Subsistence Marketplaces

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1 cited

2017Adoção da inovação pelo consumidor de baixa renda0 cited

2019An organisational and consumer perspective on bottom of the pyramid (BOP) markets0 cited