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Evaluating Social Marketing Elements in Sponsorship

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2002

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The role of strategic philanthropy in marketing strategy

225 cited

1998Sport Marketing: Managing the Exchange Process220 cited

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2012The effect of sponsorship on marketing communication performance: A case study of Airtel Ghana28 cited
2015Corporate social responsibility, social entrepreneurship and sport programs to develop social capital at community level25 cited
2016The Impact of Events Sponsorship on Attendee’s Purchase Intention: The Mediating Role of Brand Image22 cited
2009Corporate Marketing Objectives and Evaluation Measures for Integrated Television Advertising and Sports Event Sponsorships22 cited
2012Understanding the decision‐making processes for arts sponsorship19 cited
2013Rules of engagement: A discrete choice analysis of sponsorship decision making18 cited
2015The sum of all fears: Stakeholder responses to sponsorship alliance risk11 cited
2021Agency theory in marketing: 27 years on11 cited
2018Conceptualizing the Dissolution of a Social Marketing Sponsorship11 cited