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Making customer relationship decisions: Analytics v rules of thumb · Study

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ArticleMaking customer relationship decisions: Analytics v rules of thumb

Andreas Persson2014

Article2014

Making customer relationship decisions: Analytics v rules of thumb

Andreas Persson · Lynette J. Ryals

47 citations·0/0 files stored·Journal of Business Research

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Customer churn and segmentation Customer Service Quality and Loyalty Decision-Making and Behavioral Economics

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References

1974Judgment under Uncertainty: Heuristics and Biases 1975Judgment under Uncertainty: Heuristics and Biases 1984Judgment Under Uncertainty: Heuristics and Biases.1997Models of Bounded Rationality 2010Heuristic Decision Making 1982Judgment under uncertainty: Heuristics and biases 1999Simple Heuristics That Make Us Smart 2004Heuristics and Biases: The Psychology of Intuitive Judgment

Cited by

2016Customer equity and CLV in Spanish telecommunication services 2020Enhancing customer-linking marketing capabilities using marketing analytics 2018Customer Relationship Management Research from 2007 to 2016: An Academic Literature Review 2019RFM customer analysis for product-oriented services and service business development: an interventionist case study of two machinery manufacturers 2021Exploration of the investment patterns of potential retail banking customers using two-stage cluster analysis 2017Data Analytics in CRM Processes: A Literature Review

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Year2014

Typearticle

Published2014-03-23

VenueJournal of Business Research

ISSN-L0148-2963

Languageen

Citations47

Files0 public / 0

ShelfCustomer churn and segmentation

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doi10.1016/j.jbusres.2014.02.019

openalex_workW2081979863

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2020Exploring the interface between management accounting and marketing: a literature review of customer accounting

2021The lifecycle of heuristics as managerial proverbs