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Understanding the adoption of new brands through salespeople: a multilevel framework · Study

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ArticleUnderstanding the adoption of new brands through salespeople: a multilevel framework

Jan Wieseke2007

Article2007

Understanding the adoption of new brands through salespeople: a multilevel framework

Jan Wieseke · Christian Homburg · Nick J. Lee

76 citations·0/0 files stored·Journal of the Academy of Marketing Science

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Marketing and Advertising Strategies Consumer Market Behavior and Pricing Innovation Diffusion and Forecasting

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References

1981Evaluating Structural Equation Models with Unobservable Variables and Measurement Error 1999Self-Efficacy: The Exercise of Control 1978Social Learning Theory.1985From Intentions to Actions: A Theory of Planned Behavior 1991Scale Development : Theory and Applications 1982Asymptotic Confidence Intervals for Indirect Effects in Structural Equation Models 1977Estimating Nonresponse Bias in Mail Surveys 1964Work and motivation

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Year2007

Typearticle

Published2007-07-07

VenueJournal of the Academy of Marketing Science

ISSN-L0092-0703

Languageen

Citations76

Files0 public / 0

ShelfMarketing and Advertising Strategies

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doi10.1007/s11747-007-0055-z

openalex_workW2082189657

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