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The strategic value of direct marketing: What are we good at? Part 1 · Study

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ArticleThe strategic value of direct marketing: What are we good at? Part 1

Alan Tapp2001

OA

Articlebronze2001

The strategic value of direct marketing: What are we good at? Part 1

10 citations·0/0 files stored·Journal of Database Marketing & Customer Strategy Management

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Marketing and Advertising Strategies Customer Service Quality and Loyalty Digital Marketing and Social Media

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References

1995Do you want to keep your customers forever?2008Relationship marketing 1999The Utility of the Relationship Metaphor in Consumer Markets: A Critical Evaluation 1998Principles of Direct And Database Marketing 2000Up Close and Personal?: Customer Relationship Marketing @ Work 1995Direct marketing: rise and rise or rise and fall?1997Direct and Database Marketing

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Year2001

Typearticle

Published2001-09-01

VenueJournal of Database Marketing & Customer Strategy Management

ISSN-L1741-2439

Languageen

Citations10

Files0 public / 0

ShelfMarketing and Advertising Strategies

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doi10.1057/palgrave.jdm.3240053

openalex_workW2082503533

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