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The strategic value of direct marketing: What are we good at? Part 1
7 references·0 citing·22 second hop
The strategic value of direct marketing: What are we good at? Part 1 (2001)The strategic value of direct marketing: …Relationship marketing (2008)Relationship marketingUp Close and Personal?: Customer Relationship Marketing @ Work (2000)Up Close and Personal?: Custo…The Utility of the Relationship Metaphor in Consumer Markets: A Critical Evaluation (1999)The Utility of the Relationsh…Principles of Direct And Database Marketing (1998)Principles of Direct And Data…Direct and Database Marketing (1997)Direct and Database MarketingDo you want to keep your customers forever? (1995)Do you want to keep your cust…Direct marketing: rise and rise or rise and fall? (1995)Direct marketing: rise and ri…Geodemographics in Practice: Developments in Britain and Europe (1989)Direct marketing communications in the UK: a study of growth, past, present and future (1996)Direct Marketing und marktorientierte Unternehmensführung (2002)Measuring the Effects of Personalized Integrated Marketing Communication Tools on the Consumers" Intention to Purchase Credit Cards in the Private Banking Sector in Egypt (2012)Developing Buyer-Seller Relationships (1987)The Commitment-Trust Theory of Relationship Marketing (1994)An Examination of the Nature of Trust in Buyer-Seller Relationships (1997)Linking knowledge corridors to customer value through knowledge processes (2014)The effect of entrepreneurial leadership traits on corporate sustainable development and firm performance: a resource-based view (2023)The relationships between leader emotional intelligence, transformational leadership, and transactional leadership and job performance: A mediator model of trust (2023)An exploratory study on the use of banking technology in the UK (2005)Grocery loyalty: Tesco Clubcard and its impact on loyalty (2006)Relationships in online communities: the potential for marketers (2010)Beyond the frills of relationship marketing (2002)The role of trust in financial services business relationships (2007)Relationship Quality: a literature review and research agenda (2008)Neural network model for database marketing in the new global economy (2002)Towards a map of marketing information systems: an inductive study (2003)Classifying Pupils by Where They Live: How Well Does This Predict Variations in Their GCSE Results? (2007)Implementing a Customer Relationship Strategy: The Asymmetric Impact of Poor versus Excellent Execution (2000)Relationship marketing in consumer markets – Rhetoric or reality? (2000)Creating customer loyalty through service customization (2012)
this work references cited by second hop

References

  • 1995Do you want to keep your customers forever?463 cited
  • 2008Relationship marketing112 cited
  • 1999The Utility of the Relationship Metaphor in Consumer Markets: A Critical Evaluation107 cited
  • 1998Principles of Direct And Database Marketing53 cited
  • 2000Up Close and Personal?: Customer Relationship Marketing @ Work24 cited
  • 1995Direct marketing: rise and rise or rise and fall?23 cited
  • 1997Direct and Database Marketing22 cited

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