Determinants of Knowledge Sharing Behaviour among Personnel in Banking Industry

Abstract

The paper aims to examine determinants of knowledge sharing behaviour among personnel in Jordanian commercial banks under the umbrella of the Theory of Planned behaviour (TPB). Data is collected from branches located in the capital’s geographical area using self administered survey in a cross sectional design. 218 usable responses are tested with confirmatory factor analysis. The analysis revealed a weak representation of the subjective norms variable at the measurement model level. The structural model is tested with the three remaining variables. The results indicate that intention to share knowledge among personnel in Jordanian banks is mainly influenced by perceived behavioural controls followed by attitude. Findings indicate Females’ knowledge sharing behavior is motivated exclusively by perceived behavioural controls through behavioural intention. This result indicates the need to develop more favourable attitude towards knowledge sharing among female personnel at Jordanian banks; nevertheless, the findings need to be confirmed using a larger sample and a longitudinal study.

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