Standardization of Advertising for Western Europe

Ilmar Roostal

66 citations0/0 files storedJournal of Marketing

No readable copy stored yet — this record is metadata only.

No open-access location is known for this record yet.

Literature note Cite in a project Citation map

Marketing and Advertising Strategies American History and Culture Advertising and Communication Studies

Abstract

This article presents the principal factors pro and con as to the growth of standardized advertising practices in Western Europe. The author's presentations to the Fourth Congress of the International Advertising Association in Madrid in September, 1961, and to the Indiana University Second International Seminar on Marketing Management in Stresa, Italy, in July, 1962, have been brought up to date for readers of the JOURNAL OF MARKETING.

Paper brief

Loading…

Cite this work

Citation unavailable for this work.

BibTeX RIS CSL-JSON

No public copy is stored for this record, so only the metadata is cited.

Citations in this library

Citation map →

Stored only when both papers are in the corpus — 66 citations exist upstream.

Cited by

2000The future is predictable for international marketers 1990Cultural Themes in Brazilian and U.S. Auto Ads: A Cross-Cultural Comparison 1998Global corporate visual identity systems 2006Development of archetypes of international marketing strategy 2007The fundamentals of standardizing global marketing strategy 2003Integrating Adaptation and Standardisation in International Marketing: The AdaptStand Modelling Process 2010Adaptation of Marketing Mix Elements in International Markets 1994Review

Imported from OpenAlex (CC0) — nothing here is generated.