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Standardization of Advertising for Western Europe
0 references·16 citing·52 second hopsampled
Standardization of Advertising for Western Europe (1963)Standardization of Advertising for Wester…Retaining the allure of luxury brands during an economic downturn (2015)Retaining the allure of luxur…A retrospective on the state of international advertising research in advertising, communication, and marketing journals: 1963–2014 (2015)A retrospective on the state …The influence of adaptation and standardization of the marketing mix on performance: a meta-analysis (2011)The influence of adaptation a…An integrated theory of global advertising (2010)An integrated theory of globa…Adaptation of Marketing Mix Elements in International Markets (2010)Adaptation of Marketing Mix E…The fundamentals of standardizing global marketing strategy (2007)The fundamentals of standardi…Development of archetypes of international marketing strategy (2006)Development of archetypes of …Trends and Development in Standardization Adaptation Research (2004)Trends and Development in Sta…Integrating Adaptation and Standardisation in International Marketing: The AdaptStand Modelling Process (2003)Integrating Adaptation and St…The future is predictable for international marketers (2000)The future is predictable for…Global corporate visual identity systems (1998)Global corporate visual ident…Review (1994)ReviewCreative Strategies in American and Japanese TV Commercials: A Comparison (1992)Creative Strategies in Americ…Cultural Themes in Brazilian and U.S. Auto Ads: A Cross-Cultural Comparison (1990)Cultural Themes in Brazilian …Advertising Standardization (1987)Advertising StandardizationA Cross-Cultural/Cross-National Study of the Information Content of Television Advertisements (1987)A Cross-Cultural/Cross-Nation…THE GLOBALIZATION OF MARKETS (1983)Standardization of International Marketing Strategy: Some Research Hypotheses (1989)Cultures and Organizations: Software of the Mind. 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  • 2000The future is predictable for international marketers169 cited
  • 1990Cultural Themes in Brazilian and U.S. Auto Ads: A Cross-Cultural Comparison127 cited
  • 1998Global corporate visual identity systems121 cited
  • 2006Development of archetypes of international marketing strategy101 cited
  • 2007The fundamentals of standardizing global marketing strategy98 cited
  • 2003Integrating Adaptation and Standardisation in International Marketing: The AdaptStand Modelling Process83 cited
  • 2010Adaptation of Marketing Mix Elements in International Markets69 cited
  • 1994Review52 cited
  • 2004Trends and Development in Standardization Adaptation Research40 cited
  • 2011The influence of adaptation and standardization of the marketing mix on performance: a meta-analysis38 cited
  • 1992Creative Strategies in American and Japanese TV Commercials: A Comparison35 cited
  • 1987A Cross-Cultural/Cross-National Study of the Information Content of Television Advertisements31 cited
  • 2010An integrated theory of global advertising30 cited
  • 2015A retrospective on the state of international advertising research in advertising, communication, and marketing journals: 1963–201429 cited

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  • 1987Advertising Standardization29 cited
  • 2015Retaining the allure of luxury brands during an economic downturn28 cited