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Tradition Meets Technology: Can Mass Customization Succeed in China?
16 references·0 citing·46 second hop
Tradition Meets Technology: Can Mass Customization Succeed in China? (2008)Tradition Meets Technology: Can Mass Cust…Marketing Mass-Customized Products: Striking a Balance between Utility and Complexity (2005)Marketing Mass-Customized Pro…For fun and profit: Hedonic value from image interactivity and responses toward an online store (2005)For fun and profit: Hedonic v…Value Creation by Toolkits for User Innovation and Design: The Case of the Watch Market (2004)Value Creation by Toolkits fo…A conceptual model of perceived customer value in e‐commerce: A preliminary investigation (2003)A conceptual model of perceiv…Cross‐cultural consumer values, needs and purchase behavior (2002)Cross‐cultural consumer value…Perceived Value: Mediating Role of Perceived Risk (2001)Perceived Value: Mediating Ro…Experiential value: conceptualization, measurement and application in the catalog and Internet shopping environment☆11☆This article is based upon the first author’s doctoral dissertation completed while at Georgia Institute of Technology. (2001)Experiential value: conceptua…Introduction to consumer value (1999)Introduction to consumer valueA model of consumer perceptions and store loyalty intentions for a supermarket retailer (1998)A model of consumer perceptio…The four faces of mass customization. (1997)The four faces of mass custom…Mass customization: Implementing the emerging paradigm for competitive advantage (1995)Mass customization: Implement…Assessing the Dimensionality and Structure of the Consumption Experience: Evaluation, Feeling, and Satisfaction (1993)Assessing the Dimensionality …Effects of Price, Brand, and Store Information on Buyers' Product Evaluations (1991)Effects of Price, Brand, and …On the Evaluation of Structural Equation Models (1988)On the Evaluation of Structur…Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)Consumer Perceptions of Price…Consumer Choice Strategies: Simplifying Vs. Optimizing (1975)Consumer Choice Strategies: S…Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)Structural equation modeling in practice: A review and recommended two-step approach. 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(1972)Judgment under Uncertainty: Heuristics and Biases (1973)Dimensions of Consumer Expertise (1987)Perceived Usefulness, Perceived Ease of Use, and User Acceptance of Information Technology (1989)Consumer Evaluations of Brand Extensions (1990)Simultaneous Factor Analysis in Several Populations (1971)Significance tests and goodness of fit in the analysis of covariance structures. (1980)PLS-SEM: Indeed a Silver Bullet (2011)Two new Later Stone Age sites from the Final Pleistocene in the Falémé Valley, eastern Senegal (2024)Variety for sale: Mass customization or mass confusion? (1998)The Antecedents and Consequences of Customer-Centric Marketing (2000)Mass customization: Literature review and research directions (2001)
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References

  • 1988On the Evaluation of Structural Equation Models26,445 cited
  • 1988Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence19,034 cited
  • 1991Effects of Price, Brand, and Store Information on Buyers' Product Evaluations6,024 cited
  • 2001Experiential value: conceptualization, measurement and application in the catalog and Internet shopping environment☆11☆This article is based upon the first author’s doctoral dissertation completed while at Georgia Institute of Technology.2,183 cited
  • 1993Assessing the Dimensionality and Structure of the Consumption Experience: Evaluation, Feeling, and Satisfaction1,982 cited
  • 2003A conceptual model of perceived customer value in e‐commerce: A preliminary investigation1,108 cited
  • 1997The four faces of mass customization.944 cited
  • 1998A model of consumer perceptions and store loyalty intentions for a supermarket retailer880 cited
  • 2004Value Creation by Toolkits for User Innovation and Design: The Case of the Watch Market811 cited
  • 1975Consumer Choice Strategies: Simplifying Vs. Optimizing647 cited
  • 1995Mass customization: Implementing the emerging paradigm for competitive advantage615 cited
  • 2005For fun and profit: Hedonic value from image interactivity and responses toward an online store513 cited
  • 2001Perceived Value: Mediating Role of Perceived Risk431 cited

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1999
Introduction to consumer value
420 cited
  • 2005Marketing Mass-Customized Products: Striking a Balance between Utility and Complexity419 cited
  • 2002Cross‐cultural consumer values, needs and purchase behavior366 cited
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