Package Design Expert System Based on Relation between Packaging and Perception of Customer

Abstract

The packaging design creates value added to a product which has major influence on customers’ purchasing decision process especially at the point of purchase. However, most entrepreneurs lack knowhow, knowledge and skills regarding technology of packaging design. They encounter problems of selecting appropriate designs which match with their products as well as packaging design systems. These problems cause time lost and an increment in cost of production. This paper will present a decision support system in designing product packages. An entrepreneur will be able to specify product attributes with its condition such as graphic element and application which is aligned with the product package. To obtain the corresponding expert system, design rules are derived from the analysis of Packaging design experts and customer's perception after the detailed design of the product. The experiment package is shown to 300 peoples with mixed age and background. Based on scoring questionnaire, the average satisfaction of package design scored is 4.13 out of 5 or 82.6%. Therefore, the proposed rule-based system shows good consistency with satisfaction factors of a potential customer.

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