A study on packaging factors influencing on export development

Abstract

Packaging is an important instrument of commerce and trade in the world, it plays essential role in increasing sales and export and thus it maximizes profits generated in enterprises.Hence, the appropriate packaging for the producer generates necessary incentives for production, partly preserves them against zany opponents, and finally provides the customer with much more variety and choosing the right products.Packaging in fact, is a major contributor to the performance of customer relationship management.This survey determines five packaging factors influencing on export development including communications, infrastructure, awareness, design and technical extraction.Through the implementation of principal component analysis, the effective role of packaging components on exports is measured.Exploratory research model indicates that all five packing components were effective in export development of food industry.

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