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Multisensory Packaging Design · Study

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ChapterMultisensory Packaging Design

Charles J. Spence2016

Chapter2016

Multisensory Packaging Design

Charles J. Spence

106 citations·0/0 files stored·Elsevier eBooks

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Consumer Packaging Perceptions and Trends Consumer Retail Behavior Studies Sensory Analysis and Statistical Methods

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References

2011Crossmodal correspondences: A tutorial review 2000Managing Images in Different Cultures: A Cross-National Study of Color Meanings and Preferences 1996Can Package Size Accelerate Usage Volume?2012The “Visual Depiction Effect” in Advertising: Facilitating Embodied Mental Simulation through Product Orientation 2010Tough package, strong taste: The influence of packaging design on taste impressions and product evaluations 2011Multisensory design: Reaching out to touch the consumer 2011Managing sensory expectations concerning products and brands: Capitalizing on the potential of sound and shape symbolism 2008Does Touch Affect Taste? The Perceptual Transfer of Product Container Haptic Cues

Cited by

2018Background colour & its impact on food perception & behaviour 2019On the Relationship(s) Between Color and Taste/Flavor 2017How material, visual and verbal cues on packaging influence consumer expectations and willingness to buy: The case of crisps (potato chips) in Spain 2019Hand-Feel Touch Cues and Their Influences on Consumer Perception and Behavior with Respect to Food Products: A Review

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2022Visual communication via the design of food and beverage packagingreview · 11 shared references 2019Symbolic Meaning in Beverage Packaging and Consumer Responsechapter · 11 shared references 2018Packaging Colour and Its Multiple Roleschapter · 10 shared references 2020Visual Design Cues Impacting Food Choice: A Review and Future Research Agendareview · 9 shared references 2018The Multisensory Analysis of Product Packaging Frameworkchapter · 9 shared references 2015Emotional responses towards food packaging: A joint application of self-report and physiological measures of emotionarticle · 8 shared references

Details

Year2016

Typechapter

Published2016-01-01

VenueElsevier eBooks

Languageen

Citations106

Files0 public / 0

ShelfConsumer Packaging Perceptions and Trends

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doi10.1016/b978-0-08-100356-5.00001-2

openalex_workW2397484175

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2020

A bibliometric analysis on packaging research: towards sustainable and healthy packages

2019A touch of gloss: haptic perception of packaging and consumers’ reactions

2019The color–flavor incongruency effect in product evaluation and brand perception

2022Signalling taste through packaging: The effects of shape and colour on consumers’ perceptions of cheeses