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Multisensory Packaging Design

16 references·16 citing·46 second hopsampled

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References

2011Crossmodal correspondences: A tutorial review1,617 cited
2000Managing Images in Different Cultures: A Cross-National Study of Color Meanings and Preferences604 cited
1996Can Package Size Accelerate Usage Volume?534 cited
2012The “Visual Depiction Effect” in Advertising: Facilitating Embodied Mental Simulation through Product Orientation463 cited
2010Tough package, strong taste: The influence of packaging design on taste impressions and product evaluations456 cited
2011Multisensory design: Reaching out to touch the consumer413 cited
2011Managing sensory expectations concerning products and brands: Capitalizing on the potential of sound and shape symbolism408 cited
2008Does Touch Affect Taste? The Perceptual Transfer of Product Container Haptic Cues390 cited
2012“Bouba” and “Kiki” in Namibia? A remote culture make similar shape–sound matches, but different shape–taste matches to Westerners381 cited
2004Predictive Validity of the Implicit Association Test in Studies of Brands, Consumer Attitudes, and Behavior376 cited
2002Packaging as Brand Communication: Effects of Product Pictures on Consumer Responses to the Package and Brand376 cited
2010Studying the influence of package shape and colour on consumer expectations of milk desserts using word association and conjoint analysis356 cited
2007Visual influence on in-store buying decisions: an eye-track experiment on the visual influence of packaging design

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319 cited

2010The relative influence of packaging, labelling, branding and sensory attributes on liking and purchase intent: Consumers differ in their responsiveness315 cited

2012Influence of package design on the dynamics of multisensory and emotional food experience257 cited

1992A Handbook of Food Packaging215 cited

Cited by

2018Background colour & its impact on food perception & behaviour160 cited
2019On the Relationship(s) Between Color and Taste/Flavor143 cited
2017How material, visual and verbal cues on packaging influence consumer expectations and willingness to buy: The case of crisps (potato chips) in Spain77 cited
2019Hand-Feel Touch Cues and Their Influences on Consumer Perception and Behavior with Respect to Food Products: A Review74 cited
2020A bibliometric analysis on packaging research: towards sustainable and healthy packages61 cited
2019A touch of gloss: haptic perception of packaging and consumers’ reactions59 cited
2019The color–flavor incongruency effect in product evaluation and brand perception56 cited
2022Signalling taste through packaging: The effects of shape and colour on consumers’ perceptions of cheeses55 cited
2022Consumer Preference for Yogurt Packaging Design Using Conjoint Analysis50 cited
2018The sweetest punch: Effects of 3D-printed surface textures and graphic design on ice-cream evaluation46 cited
2020From brain variations to individual differences in the color–flavor incongruency effect: A combined virtual reality and resting-state fMRI study39 cited
2019‘Shaping perceptions’: Exploring how the shape of transparent windows in packaging designs affects product evaluation35 cited
2020Do typefaces of packaging labels influence consumers' perception of specialty coffee? A preliminary study34 cited
2017Visual Search for Wines with a Triangle on the Label in a Virtual Store30 cited
2020Fats are Glossy but Does Glossiness Imply Fatness? The Influence of Packaging Glossiness on Food Perceptions26 cited
2024Exploring the role of packaging in the formation of brand images: a mixed methods investigation of consumer perspectives25 cited