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Does Touch Affect Taste? The Perceptual Transfer of Product Container Haptic Cues · Study

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ArticleDoes Touch Affect Taste? The Perceptual Transfer of Product Container Haptic Cues

Aradhna Krishna2008

OA

Articlegreen2008

Does Touch Affect Taste? The Perceptual Transfer of Product Container Haptic Cues

Aradhna Krishna · Maureen Morrin

390 citations·0/0 files stored·Journal of Consumer Research

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Consumer Packaging Perceptions and Trends Consumer Retail Behavior Studies Tactile and Sensory Interactions

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References

1982The need for cognition.1989How do self-attributed and implicit motives differ?2003To have and to Hold: The Influence of Haptic Information on Product Judgments 2006It Just Feels Good: Customers' Affective Response to Touch and Its Influence on Persuasion

Cited by

2011Multisensory design: Reaching out to touch the consumer 2011Managing sensory expectations concerning products and brands: Capitalizing on the potential of sound and shape symbolism 2017Sensory Aspects of Package Design 2010Feminine to smell but masculine to touch? Multisensory congruence and its effect on the aesthetic experience 2011Consumer Participation in Coproduction: “I Made it Myself” Effects on Consumers’ Sensory Perceptions and Evaluations of Outcome and Input Product 2018Sounds like a healthy retail atmospheric strategy: Effects of ambient music and background noise on food sales 2006Consumer Contamination: How Consumers React to Products Touched by Others 2012Influence of package design on the dynamics of multisensory and emotional food experience

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2017Need for touch and two-way communication in e-commercearticle · 3 shared references 2021Haptics and brands: The effect of touch on product evaluation of branded productsarticle · 3 shared references 1996The need to evaluate.article · 2 shared references 2011Multisensory design: Reaching out to touch the consumerarticle · 2 shared references 2015Individual differences in fundamental social motives.article · 2 shared references 2012Getting Explicit About the Implicitarticle · 2 shared references

Details

Year2008

Typearticle

Published2008-03-21

VenueJournal of Consumer Research

ISSN-L0093-5301

Languageen

Citations390

Files0 public / 0

ShelfConsumer Packaging Perceptions and Trends

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doi10.1086/523286

openalex_workW2010106015

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