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Does Touch Affect Taste? The Perceptual Transfer of Product Container Haptic Cues
4 references·16 citing·53 second hopsampled
Does Touch Affect Taste? The Perceptual Transfer of Product Container Haptic Cues (2008)Does Touch Affect Taste? The Perceptual T…It Just Feels Good: Customers' Affective Response to Touch and Its Influence on Persuasion (2006)It Just Feels Good: Customers…To have and to Hold: The Influence of Haptic Information on Product Judgments (2003)To have and to Hold: The Infl…How do self-attributed and implicit motives differ? (1989)How do self-attributed and im…The need for cognition. (1982)The need for cognition.Making Sense? The Sensory-Specific Nature of Virtual Influencer Effectiveness (2023)Making Sense? The Sensory-Spe…Observing Product Touch: The Vicarious Haptic Effect in Digital Marketing and Virtual Reality (2021)Observing Product Touch: The …Visual Design Cues Impacting Food Choice: A Review and Future Research Agenda (2020)Visual Design Cues Impacting …Sounds like a healthy retail atmospheric strategy: Effects of ambient music and background noise on food sales (2018)Sounds like a healthy retail …Sensory Aspects of Package Design (2017)Sensory Aspects of Package De…Sounds Big: The Effects of Acoustic Pitch on Product Perceptions (2016)Sounds Big: The Effects of Ac…Perspective: A Review of Marketing Research on Product Design with Directions for Future Research (2015)Perspective: A Review of Mark…Content and process priming: A review (2013)Content and process priming: …Influence of package design on the dynamics of multisensory and emotional food experience (2012)Influence of package design o…Multisensory design: Reaching out to touch the consumer (2011)Multisensory design: Reaching…Managing sensory expectations concerning products and brands: Capitalizing on the potential of sound and shape symbolism (2011)Managing sensory expectations…Effects of Construal Level on the Price-Quality Relationship: Table 1. (2011)Effects of Construal Level on…Consumer Participation in Coproduction: “I Made it Myself” Effects on Consumers’ Sensory Perceptions and Evaluations of Outcome and Input Product (2011)Consumer Participation in Cop…Feminine to smell but masculine to touch? Multisensory congruence and its effect on the aesthetic experience (2010)Feminine to smell but masculi…Exploring consumers' product‐specific colour meanings (2010)Exploring consumers' product‐…Consumer Contamination: How Consumers React to Products Touched by Others (2006)Consumer Contamination: How C…The Experiential Aspects of Consumption: Consumer Fantasies, Feelings, and Fun (1982)Lisrel 8: Structural Equation Modeling With the Simplis Command Language (1993)Hedonic shopping motivations (2003)Cross-Sectional versus Longitudinal Survey Research: Concepts, Findings, and Guidelines (2008)The Impact of Different Touchpoints on Brand Consideration (2015)The achievement motive (1953)The Psychology of Interpersonal Relations. 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A remote culture make similar shape–sound matches, but different shape–taste matches to Westerners (2012)Senses of place: architectural design for the multisensory mind (2020)Attitudinal effects of mere exposure. (1968)Feeling and thinking: Preferences need no inferences. (1980)Humans integrate visual and haptic information in a statistically optimal fashion (2002)THE INFLUENCE OF AUDITORY CUES ON THE PERCEPTION OF, AND RESPONSES TO, FOOD AND DRINK (2010)Extrinsic Auditory Contributions to Food Perception & Consumer Behaviour: an Interdisciplinary Review (2019)Central and Peripheral Routes to Advertising Effectiveness: The Moderating Role of Involvement (1983)Flow Online: Lessons Learned and Future Prospects (2009)The dark side of smartphone usage: Psychological traits, compulsive behavior and technostress (2013)Fear of missing out, need for touch, anxiety and depression are related to problematic smartphone use (2016)Advances in Consumer Research (2025)Mental Representations: A Dual Coding Approach (1986)Experimental Tests of the Endowment Effect and the Coase Theorem (1990)Brand Experience: What Is It? How Is It Measured? Does It Affect Loyalty? (2009)On the multiple effects of packaging colour on consumer behaviour and product experience in the ‘food and beverage’ and ‘home and personal care’ categories (2018)Multisensory experience for enhancing hotel guest experience (2019)Advances in Consumer Research (1992)Heart and Mind in Conflict: the Interplay of Affect and Cognition in Consumer Decision Making (1999)An integrative review of sensory marketing: Engaging the senses to affect perception, judgment and behavior (2011)Touching the Untouchable: Exploring Multi-Sensory Augmented Reality in the Context of Online Retailing (2019)The Roar of the Crowd: How Interaction Ritual Chains Create Social Atmospheres (2021)
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References

  • 1982The need for cognition.5,357 cited
  • 1989How do self-attributed and implicit motives differ?1,691 cited
  • 2003To have and to Hold: The Influence of Haptic Information on Product Judgments618 cited
  • 2006It Just Feels Good: Customers' Affective Response to Touch and Its Influence on Persuasion397 cited

Cited by

  • 2011Multisensory design: Reaching out to touch the consumer413 cited
  • 2011Managing sensory expectations concerning products and brands: Capitalizing on the potential of sound and shape symbolism408 cited
  • 2017Sensory Aspects of Package Design303 cited
  • 2010Feminine to smell but masculine to touch? Multisensory congruence and its effect on the aesthetic experience299 cited
  • 2011Consumer Participation in Coproduction: “I Made it Myself” Effects on Consumers’ Sensory Perceptions and Evaluations of Outcome and Input Product284 cited
  • 2018Sounds like a healthy retail atmospheric strategy: Effects of ambient music and background noise on food sales268 cited
  • 2006Consumer Contamination: How Consumers React to Products Touched by Others259 cited
  • 2012Influence of package design on the dynamics of multisensory and emotional food experience257 cited
  • 2023Making Sense? The Sensory-Specific Nature of Virtual Influencer Effectiveness256 cited
  • 2013Content and process priming: A review

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244 cited
  • 2021Observing Product Touch: The Vicarious Haptic Effect in Digital Marketing and Virtual Reality183 cited
  • 2010Exploring consumers' product‐specific colour meanings162 cited
  • 2016Sounds Big: The Effects of Acoustic Pitch on Product Perceptions158 cited
  • 2020Visual Design Cues Impacting Food Choice: A Review and Future Research Agenda157 cited
  • 2011Effects of Construal Level on the Price-Quality Relationship: Table 1.155 cited
  • 2015Perspective: A Review of Marketing Research on Product Design with Directions for Future Research152 cited