S
Zodix
Study
Academic Library
Search
Dashboard
Shelves
Open access
My library
Inbox
Notes
Write
Learn
Alerts
More
Ask your library
Notifications
Quick cite
Review
Search or jump to…
⌘K
Maureen Morrin · Study
Home
/
Author
Maureen Morrin
35 works
· latest 2020
· 3 institutions
cluster: provisional
ORCID 0000-0002-2113-1793
Follow
Suggest an ORCID correction
h-index
28
i10
33
Citations
3,739
Works here
35
00
01
02
03
05
06
08
09
10
12
13
14
15
17
19
20
Most cited in this library
Does Touch Affect Taste? The Perceptual Transfer of Product Container Haptic Cues
2008 · 390 citations
Outraged Consumers: Getting Even at the Expense of Getting a Good Deal
2003 · 310 citations
The Impact of Ambient Scent on Evaluation, Attention, and Memory for Familiar and Unfamiliar Brands
2000 · 297 citations
A short form of the Maximization Scale: Factor structure, reliability and validity studies
2008 · 279 citations
Does it Make Sense to Use Scents to Enhance Brand Memory?
2003 · 253 citations
Works
35 shown
The effects of materialism on consumer evaluation of sustainable synthetic (lab-grown) products
Journal of Consumer Marketing
·
2020
·
3 authors
19
citations
Increasing Shopper Trust in Retailer Technological Interfaces via Auditory Confirmation
Journal of Retailing
·
2019
·
2 authors
38
citations
On the Other Hand…: Enhancing Promotional Effectiveness with Haptic Cues
Journal of Marketing Research
·
2019
·
3 authors
22
citations
From Glossy to Greasy: The Impact of Learned Associations on Perceptions of Food Healthfulness
Journal of Consumer Psychology
·
2019
·
2 authors
82
citations
How Product–Environment Brightness Contrast and Product Disarray Impact Consumer Choice in Retail Environments
Journal of Retailing
·
2017
·
3 authors
62
citations
R‐E‐S‐P‐E‐C‐T Find out what my name means to me: The effects of marketplace misidentification on consumption
Journal of Consumer Psychology
·
2017
·
3 authors
18
citations
Odor Semantics and Visual Cues: What We Smell Impacts Where We Look, What We Remember, and What We Want to Buy
Journal of Behavioral Decision Making
·
2015
·
4 authors
39
citations
The Cool Scent of Power: Effects of Ambient Scent on Consumer Preferences and Choice Behavior
Journal of Marketing
·
2014
·
3 authors
227
citations
The role of hope in financial risk seeking.
Journal of Experimental Psychology Applied
·
2014
·
4 authors
24
citations
Smellizing Cookies and Salivating: A Focus on Olfactory Imagery
Journal of Consumer Research
·
2013
·
3 authors
·
Open access
185
citations
Plan Format and Participation in 401(k) Plans: The Moderating Role of Investor Knowledge
Journal of Public Policy & Marketing
·
2012
·
3 authors
51
citations
Investing for Retirement: The Moderating Effect of Fund Assortment Size on the 1/N Heuristic
Journal of Marketing Research
·
2012
·
5 authors
·
Open access
50
citations
Scenting movie theatre commercials: The impact of scent and pictures on brand evaluations and ad recall
Journal of Consumer Behaviour
·
2012
·
2 authors
57
citations
"Embodiment in judgment and choice": Correction to Reimann et al. (2012).
Journal of Neuroscience Psychology and Economics
·
2012
·
16 authors
·
other
1
citations
Embodiment in judgment and choice.
Journal of Neuroscience Psychology and Economics
·
2012
·
16 authors
·
Open access
45
citations
Differentiating the Psychological Impact of Threats to Hope and Hopefulness
ACR North American Advances
·
2010
·
3 authors
3
citations
Product Scent and Memory
Journal of Consumer Research
·
2009
·
3 authors
·
Open access
191
citations
The Impact of Outcome Elaboration on Susceptibility to Contextual and Presentation Biases
Journal of Marketing Research
·
2009
·
4 authors
·
Open access
29
citations
A short form of the Maximization Scale: Factor structure, reliability and validity studies
Judgment and Decision Making
·
2008
·
5 authors
·
Open access
279
citations
Saving for Retirement: The Effects of Fund Assortment Size and Investor Knowledge on Asset Allocation Strategies
Journal of Consumer Affairs
·
2008
·
4 authors
·
Open access
40
citations
Does Age Attenuate the Impact of Pleasant Ambient Scent on Consumer Response?
Environment and Behavior
·
2008
·
3 authors
64
citations
Does Touch Affect Taste? The Perceptual Transfer of Product Container Haptic Cues
Journal of Consumer Research
·
2008
·
2 authors
·
Open access
390
citations
Colors and cultures: Exploring the effects of mall décor on consumer perceptions
Journal of Business Research
·
2006
·
2 authors
207
citations
Determinants of Trademark Dilution
Journal of Consumer Research
·
2006
·
3 authors
56
citations
Person-Place Congruency
Journal of Service Research
·
2005
·
2 authors
163
citations
Shipping charges and shipping-charge skepticism: Implications for direct marketers’ pricing formats
Journal of Interactive Marketing
·
2005
·
3 authors
102
citations
Does it Make Sense to Use Scents to Enhance Brand Memory?
Journal of Marketing Research
·
2003
·
2 authors
253
citations
Outraged Consumers: Getting Even at the Expense of Getting a Good Deal
Journal of Consumer Psychology
·
2003
·
2 authors
·
Open access
310
citations
Taking Stock of Stockbrokers: Exploring Momentum versus Contrarian Investor Strategies and Profiles
Journal of Consumer Research
·
2002
·
6 authors
40
citations
Training Novice Investors to Become More Expert: The Role of Information Accessing Strategy
Journal of Behavioral Finance
·
2001
·
6 authors
30
citations
Trademark Dilution: Empirical Measures for an Elusive Concept
Journal of Public Policy & Marketing
·
2000
·
2 authors
·
Open access
65
citations
The Impact of Ambient Scent on Evaluation, Attention, and Memory for Familiar and Unfamiliar Brands
Journal of Business Research
·
2000
·
2 authors
297
citations
The Impact of Brand Extensions on Parent Brand Memory Structures and Retrieval Processes
Journal of Marketing Research
·
1999
·
1 author
231
citations
“Not Manufactured or Authorized by …”: Recent Federal Cases Involving Trademark Disclaimers
Journal of Public Policy & Marketing
·
1998
·
2 authors
51
citations
Gender Differences in Adolescent Compulsive Consumption
ACR North American Advances
·
1995
·
4 authors
18
citations