ChapterPackaging Colour and Its Multiple RolesCharles J. Spence2018Packaging Colour and Its Multiple RolesCharles J. Spence, Carlos Velasco2018-11-28chapterSpringer eBooks25 citationsclosedNo readable copy stored yet — this record is metadata only.Consumer Packaging Perceptions and TrendsConsumer Retail Behavior StudiesColor perception and designAbstractNo abstract was published for this record.Citations in this libraryStored only when both papers are in the corpus — 25 citations exist upstream.References2025Advances in Consumer Research2018International Journal of Business and Social Science2011Crossmodal correspondences: A tutorial review2013Attention and choice: A review on eye movements in decision making2005Empire of the senses : the sensual culture reader1973A Cross-Cultural Study of the Affective Meanings of Color2011Exciting red and competent blue: the importance of color in marketing2008Holistic Package Design and Consumer Brand ImpressionsCited by2021The multisensory design of pharmaceuticals and their packaging2022Color is to flavor as shape is to texture: A choice‐based conjoint study of visual cues on chocolate packaging