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The multisensory design of pharmaceuticals and their packaging · Study

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ArticleThe multisensory design of pharmaceuticals and their packaging

Charles J. Spence2021

Article2021

The multisensory design of pharmaceuticals and their packaging

Charles J. Spence

23 citations·0/0 files stored·Food Quality and Preference

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Consumer Packaging Perceptions and Trends Color perception and design Sensory Analysis and Statistical Methods

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References

2009Uniting the Tribes of Fluency to Form a Metacognitive Nation 1973A Cross-Cultural Study of the Affective Meanings of Color 2011Exciting red and competent blue: the importance of color in marketing 2000Managing Images in Different Cultures: A Cross-National Study of Color Meanings and Preferences 1994Foreign Branding and Its Effects on Product Perceptions and Attitudes 2005Are You Selling the Right Colour? A Cross‐cultural Review of Colour as a Marketing Cue 2009If It's Difficult to Pronounce, It Must Be Risky 2011Managing sensory expectations concerning products and brands: Capitalizing on the potential of sound and shape symbolism

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2021Explaining Crossmodal Correspondences Between Colours and Tastes 2023Role of green and multisensory packaging in environmental sustainability: Evidence from FMCG sector of Pakistan

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Details

Year2021

Typearticle

Published2021-02-03

VenueFood Quality and Preference

ISSN-L0950-3293

Languageen

Citations23

Files0 public / 0

ShelfConsumer Packaging Perceptions and Trends

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doi10.1016/j.foodqual.2021.104200

openalex_workW3126166259

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