References

• 2009Uniting the Tribes of Fluency to Form a Metacognitive Nation1,646 cited
• 1973A Cross-Cultural Study of the Affective Meanings of Color849 cited
• 2011Exciting red and competent blue: the importance of color in marketing735 cited
• 2000Managing Images in Different Cultures: A Cross-National Study of Color Meanings and Preferences604 cited
• 1994Foreign Branding and Its Effects on Product Perceptions and Attitudes545 cited
• 2005Are You Selling the Right Colour? A Cross‐cultural Review of Colour as a Marketing Cue499 cited
• 2009If It's Difficult to Pronounce, It Must Be Risky421 cited
• 2011Managing sensory expectations concerning products and brands: Capitalizing on the potential of sound and shape symbolism408 cited
• 2013The Marketers’ Prismatic Palette: A Review of Color Research and Future Directions399 cited
• 1999The Case for Sound Symbolism361 cited
• 2008If It's Hard to Read, It's Hard to Do345 cited
• 1996Effect of colour of drugs: systematic review of perceived effect of drugs and of their effectiveness313 cited
• 1999Warnings and Risk Communication307 cited
• 2012Color-in-Context Theory305 cited
• 1994Foreign Branding and Its Effects on Product Perceptions and Attitudes