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Image Ads and Issue Ads in U.S. Presidential Advertising: Using Videostyle to Explore Stylistic Differences in Televised Political Ads From 1952 to 2000

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References

1992Political campaign communication: principles and practices351 cited
2001Videostyle in presidential campaigns: style and content of televised political advertising159 cited
1964Content Analysis: A Handbook with Applications for the Study of International Crisis.143 cited

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2018Social Media, Opinion Polls, and the Use of Persuasive Messages During the 2016 US Election Primaries

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2018Television vs. YouTube: political advertising in the 2012 presidential election41 cited

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2004Political party affiliation and presidential campaign discourse40 cited

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2022Patterns of Negative Campaigning during the 2019 European Election: Political Parties’ Facebook Posts and Users’ Sharing Behaviour across Twelve Countries26 cited