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Does She Have to Be Thin? Testing the Effects of Models' Body Sizes on Advertising Effectiveness
16 references·0 citing·45 second hop
Does She Have to Be Thin? Testing the Effects of Models' Body Sizes on Advertising Effectiveness (2013)Does She Have to Be Thin? Testing the Eff…Communication and Persuasion: Central and Peripheral Routes to Attitude Change (2015)Communication and Persuasion:…Can the Media Affect Us? Social Comparison, Self-Discrepancy, and the Thin Ideal (2006)Can the Media Affect Us? Soci…AD SKEPTICISM: The Consequences of Disbelief (2005)AD SKEPTICISM: The Consequenc…The Match-Up Hypothesis: Physical Attractiveness, Expertise, and the Role of Fit on Brand Attitude, Purchase Intent and Brand Beliefs (2000)The Match-Up Hypothesis: Phys…Development of a Scale to Measure Consumer Skepticism Toward Advertising (1998)Development of a Scale to Mea…Development and Validation of a New Body-Image Assessment Scale (1995)Development and Validation of…Feminist perspectives on eating disorders (1994)Feminist perspectives on eati…Adverse Effects of the Media Portrayed Thin-Ideal on Women and Linkages to Bulimic Symptomatology (1994)Adverse Effects of the Media …Source effects in communication and persuasion research: A meta-analysis of effect size (1993)Source effects in communicati…The Elastic Body Image: The Effect of Television Advertising and Programming on Body Image Distortions in Young Women (1992)The Elastic Body Image: The E…Good-looking people are not what we think. (1992)Good-looking people are not w…An Investigation into the “Match-up” Hypothesis in Celebrity Advertising: When Beauty May Be Only Skin Deep (1990)An Investigation into the “Ma…Communication and Persuasion (1986)Communication and PersuasionAdvertising, the uneasy persuasion (1984)Advertising, the uneasy persu…Communicator physical attractiveness and persuasion. (1979)Communicator physical attract…A Theory of Social Comparison Processes (1954)A Theory of Social Comparison…Psychometric properties of the Beck Depression Inventory: Twenty-five years of evaluation (1988)Review of the evidence for a sociocultural model of bulimia nervosa and an exploration of the mechanisms of action (1994)Social comparison as a predictor of body dissatisfaction: A meta-analytic review. (2009)A Heuristic for Developing Transdiagnostic Models of Psychopathology (2011)Society and the Adolescent Self-Image (1965)Generalized expectancies for internal versus external control of reinforcement. 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A Review and Direction for Future Research (2019)Central and Peripheral Routes to Advertising Effectiveness: The Moderating Role of Involvement (1983)Construction and Validation of a Scale to Measure Celebrity Endorsers' Perceived Expertise, Trustworthiness, and Attractiveness (1990)The impact of perceived corporate social responsibility on consumer behavior (2005)Marketing through Instagram influencers: the impact of number of followers and product divergence on brand attitude (2017)Celebrity vs. Influencer endorsements in advertising: the role of identification, credibility, and Product-Endorser fit (2019)Advances in Consumer Research (2025)Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)Structural Equations with Latent Variables (1989)When Is Honesty the Best Policy? The Effect of Stated Company Intent on Consumer Skepticism (2003)Social Media Brand Community and Consumer Behavior: Quantifying the Relative Impact of User- and Marketer-Generated Content (2013)Brand authenticity: An integrative framework and measurement scale (2014)The Elaboration Likelihood Model of Persuasion (1986)Mood and judgment: The affect infusion model (AIM). (1995)Common Method Bias in Marketing: Causes, Mechanisms, and Procedural Remedies (2012)Influencer Marketing: How Message Value and Credibility Affect Consumer Trust of Branded Content on Social Media (2018)Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)Physical Attractiveness of the Celebrity Endorser: A Social Adaptation Perspective (1985)The Role of Attitude toward the Ad as a Mediator of Advertising Effectiveness: A Test of Competing Explanations (1986)Informal social communication. (1950)Deviation, rejection, and communication. (1951)Inequity In Social Exchange (1965)A Theory of Fairness, Competition, and Cooperation (1999)Level of aspiration. (2004)Development and validation of a multidimensional eating disorder inventory for anorexia nervosa and bulimia (1983)Sex differences in perceptions of desirable body shape. (1985)Adaptive significance of female physical attractiveness: Role of waist-to-hip ratio. (1993)Body image and body shape ideals in magazines: exposure, awareness, and internalization (1997)Body Dissatisfaction Among Adolescent Boys and Girls: The Effects of Body Mass, Peer Appearance Culture and Internalization of Appearance Ideals (2010)The Attractive Female Body Weight and Female Body Dissatisfaction in 26 Countries Across 10 World Regions: Results of the International Body Project I (2010)
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References

  • 1954A Theory of Social Comparison Processes20,836 cited
  • 1986Communication and Persuasion5,214 cited
  • 2015Communication and Persuasion: Central and Peripheral Routes to Attitude Change4,993 cited
  • 2000The Match-Up Hypothesis: Physical Attractiveness, Expertise, and the Role of Fit on Brand Attitude, Purchase Intent and Brand Beliefs1,322 cited
  • 1990An Investigation into the “Match-up” Hypothesis in Celebrity Advertising: When Beauty May Be Only Skin Deep1,309 cited
  • 1992Good-looking people are not what we think.1,192 cited
  • 1998Development of a Scale to Measure Consumer Skepticism Toward Advertising1,033 cited
  • 1994Adverse Effects of the Media Portrayed Thin-Ideal on Women and Linkages to Bulimic Symptomatology753 cited
  • 1995Development and Validation of a New Body-Image Assessment Scale731 cited
  • 1993Source effects in communication and persuasion research: A meta-analysis of effect size677 cited
  • 1979Communicator physical attractiveness and persuasion.610 cited
  • 2005AD SKEPTICISM: The Consequences of Disbelief544 cited
  • 1992The Elastic Body Image: The Effect of Television Advertising and Programming on Body Image Distortions in Young Women494 cited
  • 1994Feminist perspectives on eating disorders430 cited

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1984
Advertising, the uneasy persuasion
419 cited
  • 2006Can the Media Affect Us? Social Comparison, Self-Discrepancy, and the Thin Ideal413 cited
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