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Diagnosing the Product Portfolio · Study

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ArticleDiagnosing the Product Portfolio

George S. Day1977

Article1977

Diagnosing the Product Portfolio

115 citations·0/0 files stored·Journal of Marketing

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Business Strategies and Innovation Innovation and Knowledge Management Strategic Planning and Analysis

Abstract

How to use scarce cash and managerial resources for maximum long-run gains

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References

1974Market Share Strategy and the Product Life Cycle 1973Epistemology, corporate strategy, and academe,

Cited by

1983An Empirical Comparison of Standardized Portfolio Models 1982PIMS and BCG: New horizons or false dawn?1983Applying Financial Portfolio Theory to Product Portfolio Decisions: An Empirical Study 1984Strategic Choice and Marketing Managers: An Examination of Business-Level Marketing Objectives 1983Managerial Judgment in Marketing: The Concept of Expertise 1983Strategic Marketing Planning by Product Managers. Room for Improvement?1981Stratport: A Decision Support System for Strategic Planning 1985A Note on the Application of Portfolio Theory: A Comment on Cardozo and Smith

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Details

Year1977

Typearticle

Published1977-04-01

VenueJournal of Marketing

ISSN-L0022-2429

Languageen

Citations115

Files0 public / 0

ShelfBusiness Strategies and Innovation

Identifiers

doi10.1177/002224297704100213

openalex_workW2083374756

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