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Marketing the Community College Starts With Understanding Students' Perspectives · Study

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ArticleMarketing the Community College Starts With Understanding Students' Perspectives

Keith Absher1996

Article1996

Marketing the Community College Starts With Understanding Students' Perspectives

Keith Absher · Gerald Crawford

62 citations·0/0 files stored·Community College Review

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Higher Education Research Studies Marketing and Advertising Strategies Management and Marketing Education

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1995Strategic Marketing for Educational Institutions 2017Strategic Marketing for Non Profit Organizations 1985Strategic marketing for nonprofit organizations 1929The college and the university 1987Strategic Marketing for Educational Institutions Strategic Marketing for Educational Institutions KotlerPhilip and FoxKaren F. A. (1985). Prentice-Hall, Inc., Englewood Cliffs, NJ 07632. 396 pp.1989Public and Nonprofit Marketing

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2014A Literature Review on College Choice and Marketing Strategies for Recruitment 2008A higher education marketing perspective on choice factors and information sources considered by South African first year university students 2018How to connect with your best student prospects: Saying the right things, to the right students, in the right media

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1992Strategic Marketing for Educational Systemsarticle · 4 shared references 2008Internationalization or International Marketing? Two Frameworks for Understanding International Students' Choice of Canadian Universitiesarticle · 3 shared references 2007Beyond Borders: International Student Pathways to the United Statesarticle · 3 shared references 1996University Marketing: A Professional Service Organization Perspectivearticle · 3 shared references 2000Institutional Advertising in Higher Educationarticle · 3 shared references 2010Customer prioritization in higher education: targeting ‘right’ students for long-term profitabilityarticle · 3 shared references

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Year1996

Typearticle

Published1996-04-01

VenueCommunity College Review

ISSN-L0091-5521

Languageen

Citations62

Files0 public / 0

ShelfHigher Education Research Studies

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doi10.1177/009155219602300406

openalex_workW2083405261

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