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Marketing the Community College Starts With Understanding Students' Perspectives

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References

1995Strategic Marketing for Educational Institutions821 cited
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1987Strategic Marketing for Educational Institutions Strategic Marketing for Educational Institutions KotlerPhilip and FoxKaren F. A. (1985). Prentice-Hall, Inc., Englewood Cliffs, NJ 07632. 396 pp.69 cited
1989Public and Nonprofit Marketing61 cited

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2004PREFERRED INFORMATION SOURCES OF HIGH SCHOOL STUDENTS FOR COMMUNITY COLLEGES AND UNIVERSITIES51 cited
2008A higher education marketing perspective on choice factors and information sources considered by South African first year university students11 cited
2018How to connect with your best student prospects: Saying the right things, to the right students, in the right media10 cited

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