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Students’ preferences for university: a conjoint analysis
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(1979)Motivational Beliefs, Values, and Goals (2002)Motivation factors in students decision to study at international branch campuses in Malaysia (2015)Revisiting the ‘university image model’ for higher education institutions’ sustainability (2020)Higher education as a filter (1973)A Model of Student College Choice (1981)A Review of Scale Development Practices in the Study of Organizations (1995)Widening participation and lifelong learning (2013)Case Study Research: Design and Methods (1984)Case study research: Design and methods (1986)Basics of qualitative research : techniques and procedures for developing grounded theory (1998)What defines “successful” university brands? (2010)Ethos at stake: Performance management and academic work in universities (2015)Social media interaction, the university brand and recruitment performance (2016)
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  • 2006Universities in a competitive global marketplace866 cited
  • 2006International students' decision‐making process485 cited
  • 2006University and course choice480 cited
  • 2007Brand harmonization in the international higher education market288 cited
  • 2010Applying to higher education: information sources and choice factors266 cited
  • 2004University selection: information requirements and importance245 cited
  • 2008Internationalization or International Marketing? Two Frameworks for Understanding International Students' Choice of Canadian Universities212 cited
  • 2010Emerging education hubs: the case of Singapore179 cited
  • 2007Which university? A study of the influence of cost and information factors on Scottish undergraduate choice170 cited
  • 2014Factors affecting university image formation among prospective higher education students: the case of international branch campuses161 cited
  • 2012The decision-making and changing behavioural dynamics of potential higher education students: the impacts of increasing tuition fees in England156 cited
  • 2016Reputation in higher education: A fuzzy set analysis of resource configurations149 cited
  • 2009Understanding university image: a structural equation model approach139 cited

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2014
Identifying and analyzing touchpoints for building a higher education brand
129 cited
  • 2011International student destination choice: the influence of home campus experience on the decision to consider branch campuses124 cited
  • 2010International Students’ Choice Behavior for Higher Education at Malaysian Private Universities121 cited