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The role of CRM within retail loyalty marketing · Study

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ArticleThe role of CRM within retail loyalty marketing

Richard W. Cuthbertson2003

OA

Articlebronze2003

The role of CRM within retail loyalty marketing

Richard W. Cuthbertson · Arttu Laine

35 citations·0/0 files stored·Journal of Targeting Measurement and Analysis for Marketing

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Customer Service Quality and Loyalty Customer churn and segmentation Corporate Governance and Management

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References

2001The strategy-focused organization 2002The Strategy-Focused Organization 2002CRM systems: Necessary, but not sufficient. REAP the benefits of customer management 2001Closing the CRM loop: The 21st century marketer's challenge: Transforming customer insight into customer value

Cited by

2007Reconceptualising the strategic role of loyalty schemes 2023Applications of Information Systems and Data Security in Marketing Management 2020How important is CRM toward customer’s loyalty to conventional and Islamic bank marketing strategy?2006Target promotions: How to measure and improve promotional effectiveness through individual customer information 2011Critical Success Factors for CRM Implementation: A Study on Indian Banks 2011SEGMENTASI NASABAH TABUNGAN MIKRO BERDASARKAN RECENCY, FREQUENCY, DAN MONETARY : KASUS BANK BRI

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Year2003

Typearticle

Published2003-10-01

VenueJournal of Targeting Measurement and Analysis for Marketing

ISSN-L0967-3237

Languageen

Citations35

Files0 public / 0

ShelfCustomer Service Quality and Loyalty

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doi10.1057/palgrave.jt.5740116

openalex_workW2084399352

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