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The role of CRM within retail loyalty marketing

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References

2001The strategy-focused organization1,544 cited
2002The Strategy-Focused Organization261 cited
2002CRM systems: Necessary, but not sufficient. REAP the benefits of customer management67 cited
2001Closing the CRM loop: The 21st century marketer's challenge: Transforming customer insight into customer value60 cited

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2007Reconceptualising the strategic role of loyalty schemes34 cited
2023Applications of Information Systems and Data Security in Marketing Management21 cited
2020How important is CRM toward customer’s loyalty to conventional and Islamic bank marketing strategy?21 cited
2006Target promotions: How to measure and improve promotional effectiveness through individual customer information17 cited
2011Critical Success Factors for CRM Implementation: A Study on Indian Banks15 cited
2011SEGMENTASI NASABAH TABUNGAN MIKRO BERDASARKAN RECENCY, FREQUENCY, DAN MONETARY : KASUS BANK BRI10 cited

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