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Mediale Umsetzung des Dialogmarketing – Auswahl und Integration · Study

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ChapterMediale Umsetzung des Dialogmarketing – Auswahl und Integration

Dieter Dahlhoff2013

Chapter2013

Mediale Umsetzung des Dialogmarketing – Auswahl und Integration

Dieter Dahlhoff

11 citations·0/0 files stored·Springer eBooks

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Marketing and Advertising Strategies Digital Marketing and Social Media Literature, Culture, and Aesthetics

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2007Word of mouth communication within online communities: Conceptualizing the online social network 2009Integrierte Unternehmens- und Markenkommunikation : strategische Planung und operative Umsetzung 2015Kommunikationspolitik 2000Correlates of Integrated Marketing Communications 2005Unternehmens- und Marketingkommunikation 2014Integrierte Unternehmens- und Markenkommunikation 2014Unternehmens- und Marketingkommunikation 2002The Impact and Penetration of Location-Based Services

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Year2013

Typechapter

Published2013-01-01

VenueSpringer eBooks

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Citations11

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ShelfMarketing and Advertising Strategies

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doi10.1007/978-3-658-02000-2_11

openalex_workW18437472

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