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Mediale Umsetzung des Dialogmarketing – Auswahl und Integration
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References

  • 2007Word of mouth communication within online communities: Conceptualizing the online social network1,661 cited
  • 2009Integrierte Unternehmens- und Markenkommunikation : strategische Planung und operative Umsetzung284 cited
  • 2015Kommunikationspolitik230 cited
  • 2000Correlates of Integrated Marketing Communications219 cited
  • 2005Unternehmens- und Marketingkommunikation182 cited
  • 2014Integrierte Unternehmens- und Markenkommunikation176 cited
  • 2014Unternehmens- und Marketingkommunikation123 cited
  • 2002The Impact and Penetration of Location-Based Services65 cited
  • 1998Principles of Direct And Database Marketing53 cited
  • 2011Grundlagen des CRM48 cited
  • 2004Grundlagen des CRM42 cited
  • 2008Erfolgsfaktoren des Mobile Marketing29 cited
  • 2004Dialogmarketing28 cited
  • 2008Principles of direct and database marketing : a digital orientation17 cited
  • 2006Target promotions: How to measure and improve promotional effectiveness through individual customer information17 cited

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