Article2012

EXECUTIVE SUMMARY: THE GIFT THAT KEEPS ON GOING

Gabrielle S. Adams · Francis J. Flynn · Michael I. Norton

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Decision-Making and Behavioral Economics Consumer Behavior in Brand Consumption and Identification Experimental Behavioral Economics Studies

Abstract

Gabrielle S Adams, Francis J Flynn and Michael I Norton, ‘The gifts we keep on giving: Documenting and destigmatising the regifting taboo’, Psychological Science (forthcoming publication).

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