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Entrepreneurial pricing: the Cinderella of marketing strategy
14 references·8 citing·39 second hop
Entrepreneurial pricing: the Cinderella of marketing strategy (1997)Entrepreneurial pricing: the Cinderella o…Organizational form as a solution to the problem of credible commitment: The evolution of naming strategies among U.S. hotel chains, 1896-1980 (2007)Organizational form as a solu…Exit left center stage? The future of functional marketing (1996)Exit left center stage? The f…A LONGITUDINAL STUDY OF THE COMPETITIVE POSITIONS AND ENTRY PATHS OF EUROPEAN FIRMS IN THE U.S. PHARMACEUTICAL MARKET (1996)A LONGITUDINAL STUDY OF THE C…The Proactive Personality Scale and objective job performance among real estate agents. (1995)The Proactive Personality Sca…The proactive component of organizational behavior: A measure and correlates (1993)The proactive component of or…Marketing is everything. (1991)Marketing is everything.Strategic Orientation of Business Enterprises: The Construct, Dimensionality, and Measurement (1989)Strategic Orientation of Busi…Strategic orientation of business enterprises: the construct, dimensionality, and measurement (1989)Strategic orientation of busi…How Competitive Forces Shape Strategy (1989)How Competitive Forces Shape …The Renewal Factor: How the Best Get and Keep the Competitive Edge (1987)The Renewal Factor: How the B…STRATEGY MAKING AND STRUCTURE: ANALYSIS AND IMPLICATIONS FOR PERFORMANCE. (1987)STRATEGY MAKING AND STRUCTURE…Managing Innovation: Controlled Chaos (1985)Managing Innovation: Controll…Innovation in conservative and entrepreneurial firms: Two models of strategic momentum (1982)Innovation in conservative an…New business ventures and the entrepreneur (1974)New business ventures and the…Towards a systemic entrepreneurship activity model (2023)Towards a systemic entreprene…Impact of Entrepreneurial Competencies on Adopted Innovative Marketing Strategies by Entrepreneurs: A Study on Small and Medium Boutique and Fashion House in Khulna City (2018)Impact of Entrepreneurial Com…Application of Entrepreneurial Marketing to the Marketing Mix: Why it Matters to SMEs in Malaysia? (2018)Application of Entrepreneuria…Entrepreneurship: Its relationship with market orientation and learning orientation and as antecedents to innovation and customer value (2010)Entrepreneurship: Its relatio…Entrepreneurial Marketing – Zum Bedarf eines modifizierten Marketingansatzes für junge wachstumsorientierte Unternehmen (2009)Entrepreneurial Marketing – Z…A marketing mix model for a complex and turbulent environment (2007)A marketing mix model for a c…An investigation into how marketers cope with an environment of high complexity and turbulence, with special reference to the South African environment. (2003)An investigation into how mar…The Pricing Decision in the Micro-Business: A Study of Accountants, Builders and Printers (1999)The Pricing Decision in the M…A Behavioral Theory of the Firm (1963)A Behavioral Theory of the Firm (1964)Organizational Strategy, Structure, and Process (1978)Strategic management of small firms in hostile and benign environments (1989)ORGANIZATIONAL INNOVATION: A META-ANALYSIS OF EFFECTS OF DETERMINANTS AND MODERATORS. (1991)Clarifying the Entrepreneurial Orientation Construct and Linking It To Performance (1996)A new scale of social desirability independent of psychopathology. (1960)Social Learning Theory. (1978)THE BIG FIVE PERSONALITY DIMENSIONS AND JOB PERFORMANCE: A META‐ANALYSIS (1991)Relationship of core self-evaluations traits--self-esteem, generalized self-efficacy, locus of control, and emotional stability--with job satisfaction and job performance: A meta-analysis. (2001)The Meaning of Employee Engagement (2008)WORK ENGAGEMENT: A QUANTITATIVE REVIEW AND TEST OF ITS RELATIONS WITH TASK AND CONTEXTUAL PERFORMANCE (2011)Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)Structural Equations with Latent Variables (1989)How collaborative innovation networks affect new product performance: Product innovation capability, process innovation capability, and absorptive capacity (2018)The relationship between marketing agility and financial performance under different levels of market turbulence (2018)Green learning orientation, green knowledge acquisition and ambidextrous green innovation (2019)The Science of "Muddling Through" (1959)Research in Organizational Behavior (1984)Relative absorptive capacity and interorganizational learning (1998)Entrepreneurial orientation and small business performance: a configurational approach (2004)The Principles of Psychology (1891)Stress, appraisal, and coping (1985)Career Adapt-Abilities Scale: Construction, reliability, and measurement equivalence across 13 countries (2012)Stress: Appraisal and Coping (2013)Implementing Entrepreneurial Ideas: The Case for Intention (1988)Market Orientation and the Learning Organization (1995)PRODUCT DEVELOPMENT: PAST RESEARCH, PRESENT FINDINGS, AND FUTURE DIRECTIONS (1995)The Correlates of Entrepreneurship in Three Types of Firms (1983)Creating Something from Nothing: Resource Construction through Entrepreneurial Bricolage (2005)Social entrepreneurship research: A source of explanation, prediction, and delight (2005)Use of partial least squares (PLS) in strategic management research: a review of four recent studies (1999)Internet Users' Information Privacy Concerns (IUIPC): The Construct, the Scale, and a Causal Model (2004)Hierarchical Latent Variable Models in PLS-SEM: Guidelines for Using Reflective-Formative Type Models (2012)Does Trust Matter? Exploring the Effects of Interorganizational and Interpersonal Trust on Performance (1998)How information gives you competitive advantage (1985)Dynamic capabilities: what are they? (2000)Explicating dynamic capabilities: the nature and microfoundations of (sustainable) enterprise performance (2007)
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References

  • 1993The proactive component of organizational behavior: A measure and correlates3,420 cited
  • 1989How Competitive Forces Shape Strategy3,271 cited
  • 1982Innovation in conservative and entrepreneurial firms: Two models of strategic momentum2,757 cited
  • 1989Strategic Orientation of Business Enterprises: The Construct, Dimensionality, and Measurement1,436 cited
  • 1989Strategic orientation of business enterprises: the construct, dimensionality, and measurement1,211 cited
  • 1985Managing Innovation: Controlled Chaos918 cited
  • 1995The Proactive Personality Scale and objective job performance among real estate agents.816 cited
  • 1987STRATEGY MAKING AND STRUCTURE: ANALYSIS AND IMPLICATIONS FOR PERFORMANCE.683 cited
  • 1974New business ventures and the entrepreneur562 cited
  • 1991Marketing is everything.349 cited
  • 2007Organizational form as a solution to the problem of credible commitment: The evolution of naming strategies among U.S. hotel chains, 1896-1980160 cited
  • 1996A LONGITUDINAL STUDY OF THE COMPETITIVE POSITIONS AND ENTRY PATHS OF EUROPEAN FIRMS IN THE U.S. PHARMACEUTICAL MARKET132 cited
  • 1987The Renewal Factor: How the Best Get and Keep the Competitive Edge78 cited
  • 1996Exit left center stage? The future of functional marketing35 cited

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Cited by

  • 2010Entrepreneurship: Its relationship with market orientation and learning orientation and as antecedents to innovation and customer value451 cited
  • 1999The Pricing Decision in the Micro-Business: A Study of Accountants, Builders and Printers21 cited
  • 2007A marketing mix model for a complex and turbulent environment17 cited
  • 2023Towards a systemic entrepreneurship activity model16 cited
  • 2003An investigation into how marketers cope with an environment of high complexity and turbulence, with special reference to the South African environment.13 cited
  • 2018Application of Entrepreneurial Marketing to the Marketing Mix: Why it Matters to SMEs in Malaysia?12 cited
  • 2009Entrepreneurial Marketing – Zum Bedarf eines modifizierten Marketingansatzes für junge wachstumsorientierte Unternehmen9 cited
  • 2018Impact of Entrepreneurial Competencies on Adopted Innovative Marketing Strategies by Entrepreneurs: A Study on Small and Medium Boutique and Fashion House in Khulna City4 cited