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Does Advertising Influence Investors? Evidence and Research Propositions
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Does Advertising Influence Investors? Evidence and Research Propositions (2004)Does Advertising Influence Investors? Evi…What Makes Investors Trade? (2001)What Makes Investors Trade?Investor Psychology and Asset Pricing (2001)Investor Psychology and Asset…Contagious Speculation and a Cure for Cancer: A Nonevent that Made Stock Prices Soar (2001)Contagious Speculation and a …Knowledge Calibration: What Consumers Know and What They Think They Know (2000)Knowledge Calibration: What C…Marketing, Business Processes, and Shareholder Value: An Organizationally Embedded View of Marketing Activities and the Discipline of Marketing (1999)Marketing, Business Processes…Do Investors Trade Too Much? (1999)Do Investors Trade Too Much?Market-Based Assets and Shareholder Value: A Framework for Analysis (1998)Market-Based Assets and Share…The Economic Worth of Celebrity Endorsers: An Event Study Analysis (1995)The Economic Worth of Celebri…The Financial Information Content of Perceived Quality (1994)The Financial Information Con…Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Conceptualizing, Measuring, a…Allocative Efficiency of Markets with Zero-Intelligence Traders: Market as a Partial Substitute for Individual Rationality (1993)Allocative Efficiency of Mark…Enhancing and Measuring Consumers' Motivation, Opportunity, and Ability to Process Brand Information from Ads (1991)Enhancing and Measuring Consu…Information Processing from Advertisements: Toward an Integrative Framework (1989)Information Processing from A…Dimensions of Consumer Expertise (1987)Dimensions of Consumer Expert…Advertising as Information (1974)Advertising as InformationA BEHAVIORAL MODEL OF RATIONAL CHOICE (1955)A BEHAVIORAL MODEL OF RATIONA…Irrational Behavior and Economic Theory (1962)An Evolutionary Theory of Economic Change. (1983)Shared Mental Models: Ideologies and Institutions (1994)An Engine, Not a Camera (2006)What Are Institutions? (2006)Firm Resources and Sustained Competitive Advantage (1991)The fifth discipline, the art and practice of the learning organization (1991)Firm resources and sustained competitive advantage (2004)Review: The Resource-Based View and Information Systems Research: Review, Extension, and Suggestions For Future Research1 (2004)A Framework for Conceptual Contributions in Marketing (2011)Do social media marketing activities enhance customer equity? An empirical study of luxury fashion brand (2011)Crime and Punishment: An Economic Approach (1968)Information and Consumer Behavior (1970)A Conceptual Model of Service Quality and Its Implications for Future Research (1985)Corporate Social Responsibility: A Theory of the Firm Perspective (2001)Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)The Experiential Aspects of Consumption: Consumer Fantasies, Feelings, and Fun (1982)Possessions and the Extended Self (1988)eWOM: The impact of customer-to-customer online know-how exchange on customer value and loyalty (2006)Customer Experience Management in Retailing: An Organizing Framework (2009)ASPECTS OF THE THEORY OF SYNTAX (1964)Human Inference: Strategies and Shortcomings of Social Judgment. (1983)Consumer Acceptance and Use of Information Technology: Extending the Unified Theory of Acceptance and Use of Technology1 (2012)Understanding Attitudes and Predicting Social Behavior (1980)Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)Customer Satisfaction, Market Share, and Profitability: Findings From Sweden (1994)Dimensions of Brand Personality (1997)The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty (2001)Prospect Theory: An Analysis of Decision under Risk (1979)Prospect theory: An analysis of decision under risk (1988)Common risk factors in the returns on stocks and bonds (1993)The Efficient Market Hypothesis and Its Critics (2003)Who Gambles in the Stock Market? (2009)A Simple Model of Capital Market Equilibrium with Incomplete Information (1987)Returns to Buying Winners and Selling Losers: Implications for Stock Market Efficiency (1993)Prospect theory, mental accounting, and momentum (2005)Do Retail Trades Move Markets? (2008)Individual Investor Trading and Stock Returns (2008)Judgment under Uncertainty: Heuristics and Biases (1974)Information Uncertainty and Stock Returns (2006)Driven to Distraction: Extraneous Events and Underreaction to Earnings News (2009)Theory of the firm: Managerial behavior, agency costs and ownership structure (1976)The Framing of Decisions and the Psychology of Choice (1981)Exploration and Exploitation in Organizational Learning (1991)
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References

  • 1955A BEHAVIORAL MODEL OF RATIONAL CHOICE15,851 cited
  • 1993Conceptualizing, Measuring, and Managing Customer-Based Brand Equity14,745 cited
  • 1987Dimensions of Consumer Expertise4,373 cited
  • 1974Advertising as Information3,430 cited
  • 2001Investor Psychology and Asset Pricing2,429 cited
  • 1998Market-Based Assets and Shareholder Value: A Framework for Analysis2,363 cited
  • 1999Do Investors Trade Too Much?2,245 cited
  • 1993Allocative Efficiency of Markets with Zero-Intelligence Traders: Market as a Partial Substitute for Individual Rationality1,652 cited
  • 2001What Makes Investors Trade?1,296 cited
  • 1989Information Processing from Advertisements: Toward an Integrative Framework1,003 cited
  • 1991Enhancing and Measuring Consumers' Motivation, Opportunity, and Ability to Process Brand Information from Ads988 cited
  • 1999Marketing, Business Processes, and Shareholder Value: An Organizationally Embedded View of Marketing Activities and the Discipline of Marketing986 cited
  • 1995The Economic Worth of Celebrity Endorsers: An Event Study Analysis934 cited
  • 2001Contagious Speculation and a Cure for Cancer: A Nonevent that Made Stock Prices Soar924 cited
  • 2000Knowledge Calibration: What Consumers Know and What They Think They Know

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829 cited
  • 1994The Financial Information Content of Perceived Quality789 cited
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