Total quality management as a strategic variable

Gopal K. Kanji · Jens J. Dahlgaard

27 citations0/0 files storedTotal Quality Management

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Quality and Supply Management Quality and Management Systems Management Systems and Quality Improvement

Abstract

In recent years, quality strategy has shown a new approach to modern managers. Its development is an essential part of the implementation of total quality management. In this article the authors have shown how the characteristics of quality strategy can be linked to profitability through the management and market strategies of the total quality management process.

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1990Total Quality Management 1990Total quality management: the second industrial revolution 1991Economics and Business 1992On measurement of customer satisfaction

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2002Developing strategic quality management: A research agenda 1994New approach to quality in a near-zero defect environment

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