The Interactive Effect of Modeling Strategies and Goal Orientations on Affective, Motivational, and Behavioral Training Outcomes

Abstract

This experimental study focuses on the interactive effect of two modeling strategies and three goal orientations on affective, motivational, and behavioral training outcomes. In this study, 275 trainees participated in a corporate training program. Their goal orientation was measured prior to experimentation, and participants were randomly assigned to a positive-only or a mixed-model display during training. Results showed interaction patterns that differed across a variety of training outcome measures: Trainees exposed to the positive-only models reported higher utility reactions when they held avoidance goal orientations, while those with performance goal orientation reported higher self-efficacy after training. Finally, trainees exposed to the mixed model who held learning goal orientation, demonstrated higher levels of behavior reproduction of the training content. These results are discussed for their practical and theoretical implication for the training context.

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