UNDERSTANDING DIFFERENCES IN WEB USAGE: THE ROLE OF NEED FOR COGNITION AND THE FIVE FACTOR MODEL OF PERSONALITY

Tracy L. Tuten · Michael Bošnjak

249 citations0/0 files storedSocial Behavior and Personality An International Journal

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Personality Traits and Psychology Technology Adoption and User Behaviour Gender and Technology in Education

Abstract

Using the Five-factor model of personality and Need for Cognition, the authors investigated the relationship between personality and Web usage. Of the five factors, Openness to Experience and Neuroticism showed the greatest association to Web usage. Openness to Experience was positively related to using the Web for entertainment and product information, while Neuroticism was negatively related to Web usage. Need for Cognition was significantly and positively correlated with all Web activities involving cognitive thought.

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References

1991THE BIG FIVE PERSONALITY DIMENSIONS AND JOB PERFORMANCE: A META‐ANALYSIS 1990An alternative "description of personality": The Big-Five factor structure.1992The development of markers for the Big-Five factor structure.1982The need for cognition.1984The Efficient Assessment of Need for Cognition 1996Dispositional differences in cognitive motivation: The life and times of individuals varying in need for cognition.1981Personal involvement as a determinant of argument-based persuasion.1984The effects of involvement on responses to argument quantity and quality: Central and peripheral routes to persuasion.

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