CEO Presentations in Conjunction with Earnings Announcements

Priscilla S. Rogers

49 citations0/0 files storedManagement Communication Quarterly

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Discourse Analysis in Language Studies Auditing, Earnings Management, Governance Linguistics and Discourse Analysis

Abstract

This study extends genre analysis beyond analysis of text to context and audience response, thus exploring the relevance of user-based analytical tools. Competing values profiling and user information needs analyses were performed on a small sample of CEO presentations delivered at the New York Society of Security Analysts. Analysis produced a typified presentation profile that was highly informational and secondarily relational; none were highly promotional or transformational. User content needs were met to some extent, whereas off-balance sheet information was largely ignored. For research, these analyses suggest the value of studying organizational genre from the perspective of audience response; for management, they provide preliminary data that may facilitate communication planning.

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References

1986Speech Genres and Other Late Essays 1987A Simple Model of Capital Market Equilibrium with Incomplete Information 1993Genre analysis : English in academic and research settings. By John M. Swales (Cambridge applied linguistics series.) Cambridge & New York: Cambridge University Press, 1990. Pp. 260. Cloth $34.50, paper $15.95.1983A Spatial Model of Effectiveness Criteria: Towards a Competing Values Approach to Organizational Analysis 1984Genre as social action 1989Efficient Capital Markets, Inefficient Firms: A Model of Myopic Corporate Behavior 1985Disclosure of Nonproprietary Information 1968The Rhetorical Situation

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