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Brand-building and the elements of success: discoveries using historical analyses
16 references·2 citing·37 second hop
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  • 2008

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Principles of corporate rebranding
189 cited

Cited by

  • 2015Corporate heritage brands in the financial sector: The role of corporate architecture25 cited
  • 2023Inducing omni-temporality: product heritage appropriation in corporate heritage brand construction6 cited