Article2002

Temporal Differentiation and the Market for Second Opinions

30 citations0/0 files storedJournal of Marketing Research

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Consumer Market Behavior and Pricing Merger and Competition Analysis Digital Platforms and Economics

Abstract

The author studies the pricing of information with private value (e.g., management consulting, legal advice, medical diagnosis). Anecdotal evidence shows that in some of these markets, competing information sellers split the business to sell only first or second opinions to their customers. The author explains this pricing practice by showing that second-opinion markets are a result of temporal differentiation.

Citations in this library

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References

1988Product and Price Competition in a Duopoly 1997Credence Goods and Fraudulent Experts 1993Competition in a Market for Informed Experts' Services 1994Credence Goods and Fraudulent Experts 2000Market Information and Firm Performance 1997Marketing Information: A Competitive Analysis 2000Markets for Product Modification Information 1997Information and channel profits

Cited by

2020Conspicuous by Its Absence: Diagnostic Expert Testing Under Uncertainty 2005Pricing Diagnostic Information 2016Competitive Bundling in Information Markets: A Seller-Side Analysis1 2017A Strategic Analysis of Multi-Channel Expert Services 2009Marketing agencies, media experts and sales agents: Helping competitive firms improve the effectiveness of marketing

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