Compulsive Buying in Estonia

Abstract

This research is conducted about compulsive buying in Estonia. Compulsive buying can lead consumers into very bad consequences: rising debts and financial difficulties, bad relations with relatives and even to eating disorders. Current research purpose is to find out how many people are affected by compulsive buying in Estonia and what factors are influencing that phenomenon. Sample was 310 respondents and research revealed that 8% of the respondents were compulsive consumers. Compulsive behavior is mostly influenced by materialistic factors.

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