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ArticleOptimal product positioning based on paired comparison data

Daniel Baier1998

Article1998

Optimal product positioning based on paired comparison data

Daniel Baier · Wolfgang Gaul

52 citations·0/0 files stored·Journal of Econometrics

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Economic and Environmental Valuation Consumer Market Behavior and Pricing Statistical Methods and Applications

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References

1988The House of Quality 1983Design and Analysis of Simulated Consumer Choice or Allocation Experiments: An Approach Based on Aggregate Data 1980Design and marketing of new products 1954The Conceptual Framework of Psychology 1973Linear Programming Techniques for Multidimensional Analysis of Preferences 1983Design and Analysis of Simulated Consumer Choice or Allocation Experiments: An Approach Based on Aggregate Data 1965Analysis of Factorial Experiments by Estimating Monotone Transformations of the Data 1994Commercial use of conjoint analysis in Europe: Results and critical reflections

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Details

Year1998

Typearticle

Published1998-11-01

VenueJournal of Econometrics

ISSN-L0304-4076

Languageen

Citations52

Files0 public / 0

ShelfEconomic and Environmental Valuation

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doi10.1016/s0304-4076(98)00067-0

openalex_workW2088850134

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